Senior Paid Marketing Manager

Do you check your campaign dashboards before your morning coffee? Are you the kind of marketer who can't leave a poorly optimized ad group alone? If paid media is where you do your best work — this role was made for you.

About the role

We're looking for a Senior Paid Marketing Manager with a strong paid media background to join our growing marketing team. You'll lead our paid acquisition efforts across Google, LinkedIn, Reddit and other platforms while collaborating cross-functionally on launches, enablement, and lifecycle campaigns.

This is a hands-on role for someone who lives in ad platforms, knows how to drive pipeline efficiently, and can connect paid performance to broader marketing outcomes. You'll work alongside a fellow Senior Marketing Manager — the two of you will complement each other's strengths to cover the full marketing engine without missing a beat.

Heads up: We specifically need someone with experience marketing AI, automation, or MSP/IT management software. If that's not your background, this role may not be the right fit.

What you'll do

🎯 Your core ownership — Paid Acquisition and Performance Marketing

• Own paid advertising strategy and execution across Google, LinkedIn, Reddit, and other platforms — including campaign setup, audience targeting, creative testing, bid management, and budget optimization
• Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower CAC
• Manage and continuously improve website performance, including landing pages, conversion rate optimization, and SEO best practices
• Work within and help evaluate the company's Martech stack — HubSpot, Marketo, Salesforce, Google Analytics, and more
• Track and report on campaign performance, surface insights, and make data-driven recommendations to the team

🤝 Collaborate with the team on

• End-to-end webinar production — from promotion and registration flows to post-event follow-up and reporting
• Go-to-market planning and execution for new product launches — including messaging, collateral, and campaign coordination
• PLG funnels — onboarding email sequences, in-product messaging, and activation campaigns to improve trial conversion and user engagement
• Sales enablement materials that support a quota-carrying team

What we're looking for

Experience marketing AI, automation, or MSP/IT management software products

Required

• 4–6 years of marketing experience, with at least 2 years in a B2B tech environment
• Deep, hands-on experience running paid media campaigns across Google, LinkedIn, Reddit, and other platforms
• Demonstrated experience with website management and conversion optimization
• Experience producing and promoting webinars or virtual events
• Familiarity with product launch processes and cross-functional collaboration
• Experience supporting PLG or self-serve funnels — onboarding, activation, or lifecycle campaigns
• Proven ability to create sales enablement materials that support a quota-carrying team
• Proficiency with marketing automation platforms and CRM tools
• Strong analytical skills and comfort working with campaign data and dashboards
• Excellent written communication and project management skills

Nice to have

• Experience with ABM (account-based marketing) strategies
• Familiarity with SEO tools such as Semrush or Ahrefs
• Experience working in a SaaS or PLG environment
• Background in marketing AI or automation products

Tools you'll work with

• AI / Automation Products
• MSP / IT Software
• Google Ads
• LinkedIn Campaign Manager
• Reddit Ads
• HubSpot
• Marketo
• Salesforce
• Google Analytics
• Semrush / Ahrefs

About MSPbots

MSPbots is a US-based AI company that builds intelligent automation tools for Managed Service Providers (MSPs) worldwide — helping IT businesses work smarter by automating workflows, surfacing real-time data, and eliminating manual work. You'll join a lean, high-performing marketing team, work directly with US-based leadership, and have real visibility into the pipeline you help build.

Benefits & Perks

• HMO Reimbursement — $100/month
• Life Insurance Allowance — $20/month
• Dental & Vision Reimbursement — Dental ($20/month) + Vision ($4/month)
• 15 PTO credits per year (convertible to cash if unused)
• Training & Learning Reimbursement — up to $30/month
• US Holiday Pay
• Remote work flexibility
• Opportunities for growth in a fast-moving AI company
• And more
  

If you’re obsessed with AI, automation, demand generation, and scaling growth through paid acquisition — this is your playground.