Senior Media Strategist

Major Tom is the next iteration of digital marketing — a full-service agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. With headquarters in Vancouver and Toronto, you can find us on Meets during either Pacific or Eastern Daylight Time.

Who We Are:
We’re a group of people who create work we’re proud of for folks we believe in. Our team is made up of industry specialists covering the spectrum of media, marketing, web, and creative.

We all share a belief that passion and accountability are critical to delivering exceptional work. Our biggest heroes bring humility, an open mind, and a positive attitude to our team every single day. An informal — yet professional — group, we truly care about one another, and you can bet that we’ll care about you, too. For more on our culture, check us out on Glassdoor, Facebook, and Instagram.

Who We're Looking For:
We're looking for a Senior Media Strategist with 5+ years of experience who loves blending big-picture strategic thinking with hands-on campaign setup, management, and optimization. You won't just deploy campaigns; you'll own the entire media process, ensuring every action delivers measurable results.
The ideal person is a confident communicator who can comfortably lead strategy talks with clients and internal teams while keeping a sharp eye on project details like scope, budget, and timeline. If you're highly organized, analytical, and energized by turning data into clear next steps for everyone, you're exactly who we need to drive success here at Major Tom.

Compensation: $80,000 - $90,000 + benefits

Location: Canada (Remote)
We are open to applicants across Canada. We currently have team members in British Columbia, Ontario, Manitoba, and Alberta. Our Vancouver team has the option to work from home or the office.

Major Tom is committed to equal opportunity and fair treatment for all. The company prohibits discrimination on the basis of age, race, disability, ethnicity, marital or family status, national origin, religion, gender, sexual orientation, veteran status, genetic information, gender identity, medical condition, or any other characteristic protected by law.
Major Tom welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Should you require accommodations, please contact hr@majortom.com.


The Must-Haves:

• Agency Experience: 5+ years of experience in a paid media role strictly within an agency environment.
• Enterprise Scale: A proven track record of developing and leading 7-figure paid media campaign strategies, managing and dynamically reallocating budgets across multiple platforms simultaneously.
• Omni-Channel Expertise: Hands-on execution experience across a true media mix, including SEM, paid social, programmatic, radio, CTV/linear TV, and digital out-of-home.
• High-Stakes Communication: Extensive experience presenting high-level strategies, annual plans, and performance reports to senior stakeholders. (Experience supporting net-new sales pitches is a strong asset).
• Team Mentorship: A history of serving as a mentor to junior team members, providing structured, actionable feedback, and guiding cross-functional project teams.
• Operational Excellence: A demonstrated ability to manage multiple large-scale client accounts simultaneously without sacrificing quality or missing deliverables. You bring exceptional organization, clear communication, meticulous attention to detail, and strong time management to everything you do.
• Hit-the-Ground-Running Readiness: Experience in onboarding into projects quickly and with a proactive and, at times, independent attitude. The successful candidate will be stepping into active accounts as the lead strategist whom the team will look to for answers.

Ad-Tech:

• Ad Platforms: Deep expertise in Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok, Reddit, Pinterest, and DV360/CM360 (experience with Vistar, Amazon, and Magnite is a strong asset).
• Analytics & Reporting: Deep expertise in Google Analytics, Looker Studio, and Supermetrics to perform analysis of marketing performance (conceptual understanding of Google Tag Manager and BigQuery (technical implementation not required) is an asset).
• Research & Audience Tools: Familiarity with Nielsen, Comscore, GWI, MRI-Simmons, SEMrush, Rainbarrel, and Foursquare.
• Certifications: You must complete, pass, and maintain Google and Microsoft certifications annually.

• Media Planning & Strategy: Develop data-driven paid media plans, defining channels, targeting, performance forecasting, and budget allocations in alignment with complex client objectives.
• Campaign Management & Optimization: Own the technical configuration and day-to-day management of campaigns. Troubleshoot errors, pace budgets, and proactively pivot settings (bids, creative, audiences) to drive KPI efficiency.
• Insights & Reporting: Build data sets and lead client performance calls, translating raw data into insights and tactical recommendations. You will own the Paid Media section of monthly, quarterly, and annual business reviews, translating raw data into actionable tactics.
• Onboarding & Workshops: Facilitate client workshops to uncover strategic solutions, coordinate onboarding tasks, and conduct initial account audits.
• Quality Assurance: Execute thorough quality assurance processes on channel and campaign setups to verify technical accuracy, tracking event integration, and alignment with strategic intent.

• Paid time off and bonus time off during the holiday season to spend time with your loved ones without thinking about work.
• Flexible working hours and work-from-home options. You know how and when you work best, and we trust you to do it.
• Comprehensive medical benefits, including a healthcare spending account, so you can take care of yourself and your family.
• A wellness program including weekly meditation so you can take care of your mind.
• Regular Lunch and Learns covering a vast array of topics, all designed to keep you informed on the industry and our agency.
• Access to internal committees led by subject matter experts that are designed to tackle plans or solve problems. These committees ensure that everyone within our agency has the opportunity to learn about the different facets of our organization. Are you a project manager fascinated by work in the creative department? No problem, sign up and see how it’s done.