Global Marketing Manager

Anderson-Negele is seeking a Global Marketing Manager to lead the company’s marketing strategy and execution, driving commercial growth, brand positioning, and demand generation across key industries and global regions. 

This role translates customer insights, product priorities, and market opportunities into clear, high-impact marketing programs that deliver measurable business results. The position partners closely with Product Management, Sales, and Digital teams to ensure alignment with company strategy and customer needs. 

The Global Marketing Manager will serve as a player/coach, directly contributing to strategic marketing initiatives while leading a small marketing team.  This role is ideal for a leader who enjoys building, optimizing, and executing, not just directing, and who wants to shape how marketing contributes to growth in a more data-driven and scalable way.

Key Responsibilities 

Lead and Develop a Global Team

• Manage and develop a team of 3 global marketing professionals

• Set clear priorities aligned to commercial goals and growth initiatives

• Coach the team on digital execution, ownership mindset, and accountability

   

Marketing Strategy & Commercial Alignment 

• Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts 

• Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization 

• Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency 

• Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies 

• Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making 
   

Campaigns, Content & Brand Execution 

• Lead campaigns, content, and communications across web, email, collateral, and events 

• Manage trade shows, ABM programs, and sales enablement 

• Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy 
   

Marketing Operations & Performance  

• Own marketing systems and reporting (HubSpot, Salesforce, analytics) 

• Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution 

• Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows