Senior Media Buyer — Meta (Performance/DTC) | Remote US
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About Kitsch
Kitsch is a certified female and minority-owned global beauty brand. Our products are in 32,000+ retailers across 92 countries. We make essentials that make you feel exceptional.
The Role
We're looking for a Senior Media Buyer to own a Meta ad account scaling past $1M a month. You'll be the person in the account every hour it matters — the one whose judgment decides what gets budget every morning. You'll inherit a system that already works (naming conventions, automated rules, budget ramp), and your job is to run it well, stress-test it, and make it better.
This isn't a "set it and forget it" seat. It's hands-on, every day.
What You'll Do
- Watch campaign performance and pacing all day, and act fast when something's off
- Run daily optimizations: adjust budgets, pause what's not working, launch new tests
- Run a structured creative testing process and find the ads worth scaling
- Keep naming conventions and automated rules clean and consistent
- Work closely with the creative team, sharing what's performing to guide new concepts
- Report weekly on spend, CPA/ROAS, and testing results
What You Bring
- 5+ years buying Meta ads at real scale — you've personally managed $100K+/month (ideally $250K+) on DTC e-commerce with purchase objectives
- Deep knowledge of attribution mechanics: 7DC vs. 1DC, conversion lag, and why intraday ROAS numbers can mislead
- Hands-on experience with structured creative testing (1-1-X, ABO signal isolation, CBO scaling) and Advantage+ Shopping
- Experience building or running Meta Automated Rules
- Discipline. You log your decisions, respect what's in and out of your lane, and push for changes at the weekly review — not on the fly
- Comfortable with spreadsheets: pacing math, CPA/ROAS modeling, threshold formulas
Nice to have:
- Experience with whitelisting/spark ads and creator UGC pipelines at scale
- Experience ramping a brand-new account from zero to six figures/month
- Familiarity with CAPI, post-purchase survey attribution, or MMM-lite triangulation
- Background in consumer beverage, food, or wellness
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