Senior Marketing Manager - UX Design

About the Role

At H&R Block, the Senior UX Design Manager leads the strategy, experience, and visual design direction for the company’s digital web experiences. This role is responsible for shaping how customers interact with H&R Block online by overseeing user experience, user interface design, and overall website experience across key customer journeys.

 

Reporting to the Creative Director within Marketing, this leader partners closely with Product, Technology, Marketing, Content, Analytics, and Customer Experience teams to develop customer-centric digital experiences that drive engagement, conversion, brand affinity, and business growth

Day to day you’ll… 

• Lead the vision, strategy, and execution of UX and visual design across H&R Block’s website and digital customer experiences
• Drive customer-centered design decisions using qualitative research, customer insights, analytics, and usability testing 
• Lead and develop a team of UX and visual designers, providing coaching, feedback, performance management, and career development support
• Partner closely with Product Management, Engineering, Marketing, Content, Analytics, Research, and Customer Experience teams to deliver cohesive digital experiences
• Establish and maintain digital design standards, design systems, accessibility requirements, and best practices across web properties
• Influence website roadmap priorities by advocating for user needs while balancing business objectives and technical considerations
• Oversee end-to-end design processes, from concept and wireframes through final visual design and implementation support
• Champion experimentation, testing, and continuous improvement through A/B testing and experience optimization initiatives
• Ensure all digital experiences align with brand standards while driving usability, accessibility, and conversion goals 

Required Qualifications

• Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, Digital Media, Marketing, or a related field 
• 10+ years of experience in digital product design, UX design, web design, digital experience design, or related disciplines
• 3+ years of people leadership experience, including managing and developing design teams 
• Demonstrated experience leading design strategy and execution for large-scale consumer-facing websites or digital platforms
• Strong knowledge of UX research, information architecture, interaction design, visual design, and accessibility best practices
• Experience building and scaling design systems and establishing governance for digital experiences
• Ability to influence and collaborate effectively across a highly matrixed organization
• Experience leveraging analytics, customer insights, and testing to make informed design decisions
• Excellent communication, presentation, stakeholder management, and storytelling skills
• Proficiency with modern design and prototyping tools such as Figma and related collaboration platforms
• Experience working within agile product development environments preferred

Preferred Qualifications

• Experience in a large matrixed marketing organization
• Experience with franchised, multi-unit retail, financial services and/or seasonal businesses
• Tax or financial services industry experience 

Why work for us

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$101,200.00 - $161,900.00/Yr.

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