Senior Marketing & Communication Specialist – France

Your Responsibilities

• Own and execute local PR, influencer, brand and integrated marketing strategies aligned with business objectives.
• Manage media relations, press activities, product announcements and PR agencies.
• Develop and execute KOL/influencer campaigns, brand events, sponsorships and partnerships.
• Coordinate paid media activations across social media, TV, OOH and radio.
• Ensure all marketing activities are integrated, locally relevant and commercially impactful.

• Define, monitor and take ownership of KPIs across PR, influencer, brand and media campaigns.
• Analyze campaign performance, benchmark results and identify improvement opportunities.
• Translate performance data and market insights into actionable recommendations.
• Continuously optimize campaigns, channel mix and marketing investments.

• Represent ECOVACS in France with media, influencers, agencies and external partners.
• Act as a key local communication contact and brand spokesperson when required.
• Build strong relationships with journalists, KOLs and industry stakeholders.
• Ensure consistent brand messaging, positioning and communication standards.

• Adapt global and EMEA marketing strategies, campaigns and product messaging to the French market.
• Ensure local activities reflect French consumer preferences, cultural trends and commercial priorities.
• Share market insights, opportunities and recommendations with EMEA teams.

• Independently manage marketing campaigns end-to-end, from strategy and planning to execution and evaluation.
• Coordinate product launches, retail activations, brand campaigns and external agencies.
• Manage campaign timelines, budgets, deliverables and stakeholder expectations.
• Ensure effective collaboration with Sales, Product, Retail, Channel Marketing and EMEA teams.

• Take full responsibility for assigned marketing workstreams and business outcomes.
• Combine strategic thinking with hands-on execution and a proactive, solution-oriented mindset.
• Challenge existing approaches, identify opportunities and drive continuous improvement.
• Work independently in a fast-paced, international environment with strong commercial awareness.

Your profile

·       Bachelor’s degree in Marketing, Communications or a related field

·       MUST: 10+ years of experience within consumer electronics 

·       Experience as a PR/Communications/Marketing or similar role

·       Understanding of media relations and digital media strategies

·       Understanding of the business landscape and channel marketing, POSM etc.

·       Experience with budget planning and allocation as well as defining and tracking KPI’s

·       Affinity to work with numbers and a good understanding of ROI-concept

·       Experience in implementing ATL campaigns in the French market

·       Excellent communication abilities and interpersonal relationship skills 

·       Fluent English and French, oral and written

·       Proficient in MS Office; familiarity with design software (e.g. Photoshop, InDesign) and  content management systems is a plus

·       Organized and detail-oriented working style with strong negotiation skills

·       Hands-on mentality and great ability to solve problems and make decisions

What we offer

• The possibility to work independently in an experienced, vibrant and highly motivated team
• To grow with us in a dynamic and fast-growing environment
• The chance to develop and implement your own ideas
• Employee discount on ECOVACS robots

Contact Us

About us

Long before the “Smart Home” concept became fashionable ECOVACS Robotics (ECOVACS) was already at the forefront of innovation in smart home robotics, exploring new ways for robots to transform homeowners’ lives. ECOVACS’ more than 25 years of work in service robotics has seen the company transformed from a visionary startup into a global corporation with a Mission of Robotics for All. Designed to change the way people live and work, ECOVACS robotics are now being used in over 145 countries and regions around the world.

Our guiding Vision - Advancing robotic technologies to serve the world, to create a holistic ecosystem between human and robotics in lifestyle and production.