Senior Manager, Paid Influencer Strategy

The Opportunity

Reporting to the Associate Director, Influencer, the Senior Manager, Paid Influencer Strategy will own the vision, strategy, and growth of Caraway's paid influencer channel.

This role is responsible for developing the long-term roadmap for creator partnerships, identifying scalable growth opportunities, and driving measurable business impact through strategic investments across Instagram, YouTube, and emerging platforms. As the leader of Caraway's paid influencer program, you will shape how influencer marketing contributes to customer acquisition, revenue growth, and brand expansion.

This is a highly strategic role for someone who combines deep creator economy expertise with strong business acumen and a performance-oriented mindset.

Who You Are

You are a strategic marketer who understands how influencer marketing drives both brand and business outcomes.

You have experience building and scaling creator programs, developing testing frameworks, and identifying opportunities that unlock incremental growth. You're comfortable operating at both the strategic and tactical levels—setting vision while ensuring flawless execution.

You are highly analytical and naturally curious, using data to uncover insights, challenge assumptions, and inform decision-making. You understand how influencer marketing fits within the broader acquisition ecosystem and can confidently evaluate channel performance against CAC, ROAS, contribution margin, and incremental revenue goals.

You are an exceptional communicator who can build long-standing relationships with our influencer partners.

Responsibilities

Strategy & Growth

• Own the paid influencer roadmap, strategy, and performance against growth goals
• Develop testing frameworks across creators, content formats, platforms, and audience segments
• Identify new opportunities to drive incremental customer acquisition and revenue
• Stay ahead of creator economy trends and recommend strategic investments

Channel Ownership

• Manage channel forecasting, budget allocation, and performance targets
• Optimize creator mix, partnerships, and investment strategy to improve efficiency and scale
• Deliver executive-ready reporting, insights, and recommendations

Creator Partnerships

• Build and manage a diversified creator portfolio across platforms and tiers
• Lead negotiations for creator partnerships, usage rights, and long-term agreements
• Develop scalable partnership frameworks that balance brand and performance objectives
• Partner closely with Brand, Growth, Creative, and Product teams to support launches and business priorities

Knowledge, Skills & Abilities

• 5+ years of experience in influencer marketing and creator partnerships
• Proven experience owning and scaling a paid influencer channel with measurable revenue and acquisition impact
• Experience owning influencer partnerships at scale from start to finish
• Strong understanding of performance marketing, attribution, incrementality, and measurement methodologies
• Experience managing significant influencer budgets and making investment decisions based on business performance
• Exceptional analytical and problem-solving skills with the ability to connect channel performance to broader business outcomes
• Deep knowledge of the creator economy, platform ecosystems, and emerging social trends
• Experience with analytics and reporting tools (Omni preferred)
• Thrives in a fast-paced, entrepreneurial environment and is motivated by building scalable growth programs

The anticipated base salary for this role ranges from $105,000 - 115,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, and experience. 

Life at Caraway:

Who We Are:

Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 200,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: 

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
• 401k: A 3% company match to help you plan for for your future
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! 
• Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. 
• Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. 
• Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations!
• #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.
• Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
• Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! 
• Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection.

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.