Senior Manager, Marketing Analytics & Operations

This is a remote position.

Our client is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are combining the worlds of insurance and technology to create an insurtech powerhouse, and are undergoing rapid digital transformation. They are building a centralized marketing analytics function and seeking a senior leader to establish the data foundation that supports performance marketing, attribution, reporting, and growth optimization across multiple business lines. 

This is a highly visible role reporting to the Head of Digital Marketing and will serve as the bridge between marketing, analytics, data engineering, and executive stakeholders. 

Employment Type: Full-time permanent
Location: Remote - MUST be physically located in the US
Compensation: $145,000-155,000 base + 15% bonus + full benefits (see below)

What You'll Do:

• ​Design and maintain a centralized marketing analytics ecosystem
  
• Consolidate data from multiple business units and marketing channels into a unified reporting environment
  
• Establish KPI definitions and governance across the organization
  
• Build scalable reporting and dashboard solutions for marketing leadership
  
• Improve attribution accuracy across paid and owned channels
  
• Oversee tracking architecture, tagging frameworks, conversion measurement, and data quality
  
• Partner with technical teams to develop data pipelines and warehouse solutions
  
• Create forecasting models, performance targets, and budget scenarios
  
• Develop testing frameworks to measure incremental marketing impact
  
• Deliver insights that improve acquisition efficiency and marketing ROI
  

Requirements

• 5+ years of marketing analytics or marketing operations experience
  
• Experience owning a cloud-based data warehouse environment
  
• Hands-on SQL and Python experience
  
• Experience with Snowflake, Looker, dbt, or similar modern analytics platforms
  
• Strong understanding of digital marketing attribution and measurement
  
• Experience integrating multiple marketing and business data sources
  
• Ability to translate technical findings into business recommendations
  
• Experience supporting performance marketing teams
  
• Multi-brand or multi-business-unit experience
  
• Insurance, financial services, marketplace, ecommerce, or other high-performance marketing environments are highly preferred
  

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