Senior Manager, Customer Marketing
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AI Summary
Description
Keeper is hiring a Senior Manager of Customer Marketing to lead customer engagement, retention and expansion initiatives across key go-to-market segments and regions. This is a 100% remote position.
Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 23 languages and sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and play an important leadership role in driving customer growth, engagement, and success across our global footprint.
About Keeper
Keeper Security is transforming cybersecurity for millions of individuals and thousands of organizations globally. Built with end-to-end encryption, Keeper's intuitive cybersecurity platform protects every user, on every device, in every location. Our patented zero-trust and zero-knowledge privileged access management solution unifies enterprise password, secrets and connections management with zero-trust network access and remote browser isolation. Learn more at KeeperSecurity.com.
About the Job
The Senior Manager, Customer Marketing will help lead and execute Keeper’s customer marketing strategy to drive engagement, product adoption, retention and expansion across customer segments and key regions, including North America, EMEA and APAC. This role is ideal for a hands-on customer marketing leader who can translate strategy into high-impact programs, partner cross-functionally with Customer Success, Sales, Product, Product Marketing and Revenue Operations, and use data to continuously optimize lifecycle performance.
The ideal candidate blends strong execution, analytical rigor and customer-centric storytelling. You will manage customer marketing initiatives that support onboarding, adoption, education, advocacy, upsell and cross-sell outcomes, while helping build scalable programs that improve customer engagement and contribute to net revenue retention.
Responsibilities
- Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow
- Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions
- Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction
- Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps
- Partner with Customer Success, Product and Product Marketing to design and execute cross-sell and upsell campaigns aligned to customer needs, usage signals and product priorities
- Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels
- Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as G2 and Gartner Peer Insights
- Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations
- Partner closely with Product Marketing, Demand Generation, Channel Marketing, RevOps and regional leaders to align campaign strategy, messaging, targeting and execution
- Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances
- Help manage the customer marketing budget and vendor relationships to maximize program efficiency, impact, and ROI
Requirements
- 5+ years of experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS; cybersecurity experience preferred
- 2+ years of experience managing programs, projects or people in a marketing capacity
- Proven ability to execute customer marketing programs that drive measurable outcomes across adoption, engagement, retention, upsell and cross-sell
- Experience supporting programs across multiple regions, such as North America, EMEA and APAC, and across customer segments ranging from SMB to Enterprise
- Strong understanding of customer lifecycle management, segmentation, journey design, experimentation and data-driven marketing
- Experience with CRM and marketing automation platforms, such as Salesforce and HubSpot, and comfort partnering with marketing ops/RevOps on campaign orchestration, data and reporting
- Strong analytical skills with the ability to translate campaign performance, customer behavior and lifecycle data into insights and recommendations
- Excellent communication, project management and cross-functional collaboration skills
- Demonstrated success partnering with Customer Success, Sales, Product and Product Marketing to deliver aligned customer growth initiatives
- Strong content and storytelling abilities to drive customer engagement, education and advocacy
- Bachelor’s degree in Marketing, Business or a related field, or equivalent experience
Benefits
- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above-market annual bonuses
Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Classification: Exempt
Keeper Candidate Privacy Notice
This notice explains how Keeper Security processes your personal data during recruitment. Depending on the role and location, the Controller of personal data (the organization responsible for determining why and how personal data is processed) will be Keeper Security Inc. (US), Keeper Security EMEA Ltd. (Ireland), or Keeper Security APAC K.K (Japan).
1. Data We Collect
Information You provide:
- Contact details, CV/resume, cover letter
- Employment history, qualifications, work eligibility
- Application responses and uploaded documents
Information We generate:
- Interview notes, assessments, communications
- Scheduling information
Information From Others:
- Recruiter/referral information who submit your profile
- References (with your consent, before final offer)
- Public professional profiles
- Background verification (post offer)
Voluntary Diversity and Equal Opportunity Information
- We may ask you to voluntarily provide diversity information including race/ethnicity, gender, disability status and veteran status (US). Providing this information is optional and Keeper collects this data in order to comply with EEOC and similar requirements
2. How We Use Your Data
- Assess your application and suitability
- Manage interviews and recruitment workflow
- Consider you for other/future roles (we may seek your consent to keep your information on our systems beyond the retention period specified)
- Comply with employment law obligations
3. Legal Basis
- Legitimate Interests (recruitment management, security and integrity of the hiring process)
- Contracting steps (for progressed candidates)
- Legal and regulatory compliance obligations; explicit consent where required
4. Who We Share Information With
Internal:
- HR, hiring managers, interviewers*, IT support for system administration
*Note - diversity and equal opportunity data is not shared with hiring managers.
Third Parties:
Service providers who assist with:
- Applicant tracking, recruitment systems and assessment providers
- Background verification vendors (post offer)
- Recruitment agencies (where applicable)
- Tools to support communication, collaboration and to securely store your data
Keeper ensures that all our third parties are contractually bound to protect your personal data with adequate safeguards in place.
5. International Transfers
Your data may be accessed by Keeper entities globally as needed for the purposes of hiring and decision making. We protect any such data transfer between Keeper entities using appropriate safeguards under applicable data protection laws.
6. Security
We implement appropriate technical and organizational measures to protect your data, consistent with our industry leading security standards.
7. Retention
We keep your data for 24 months from your last application activity, then delete or anonymize it.
Exceptions:
- You opt into our talent database for further retention by providing consent (extended retention)
- You're hired (transfers to employee records)
8. Your Rights
You have the following rights and can contact us at the email below to exercise them:
- Access, correct, or delete your data, subject to applicable law and retention requirements
- Object to or restrict processing
- Withdraw consent (where applicable)
- Request data portability
- Lodge a complaint with your data protection authority
If you become an employee, your rights regarding your employee record are governed by our internal Employee Privacy Notice and certain data will be retained as required under relevant laws such as employment or tax law.
When you request access to your personal data, some information may be redacted if it includes the personal data of other individuals or information that we must protect in order to preserve their privacy rights.
9. Automated Decisions
Keeper does not make hiring decisions using solely automated processing.
10. Contact - Candidates can send privacy questions to: privacy@keepersecurity.com
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