Senior Manager, Amazon Channel Marketing & Growth

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

JOB OVERVIEW

This role is responsible for driving Amazon growth and conversion by owning the end-to-end marketing strategy, investment planning, and execution across advertising and promotions. The objective is to optimize media and coupon investments across the shopper journey to deliver measurable sales and brand impact, informed by performance insights and deep Amazon advertising expertise. Success is driven through close collaboration with Amazon Ads partners and agencies, as well as cross-functional internal teams including sales/account management, digital shelf and retail media leads, advanced marketing capabilities and analytics.
 

KEY RELATIONSHIPS

• Reports to Director, Pureplay eCommerce; No direct reports
• Peer relationships include sales/account management, digital shelf and retail media leads, advanced marketing capabilities, marketing analytics
• Key internal contacts listed above; External contacts are customer partners (Amazon.com and Amazon Fresh) and marketing/creative agency partners

This is a Remote role based in Chicago, IL.

HERE'S WHAT YOU'LL BE DOING

Marketing Leadership & Budget Management

• Lead annual and long-range Amazon marketing strategy, identifying growth levers, whitespace opportunities, and evolving Amazon capabilities
• Develop and execute marketing and promotional plans that meet both customer and sales/brand objectives, leveraging insights and growth opportunities
• Serve as the Amazon Advertising expert, with a focus on paid search and digital display to reach shoppers throughout their journey
• Manage annual budgets for media (search/display) and coupons, recommending optimal allocation across tactics

Marketing Leadership & Budget Management

• Lead annual and long-range Amazon marketing strategy, identifying growth levers, whitespace opportunities, and evolving Amazon capabilities
• Develop and execute marketing and promotional plans that meet both customer and sales/brand objectives, leveraging insights and growth opportunities
• Serve as the Amazon Advertising expert, with a focus on paid search and digital display to reach shoppers throughout their journey
• Manage annual budgets for media (search/display) and coupons, recommending optimal allocation across tactics
• Build the marketing strategy, promotional plan, and investment mix to achieve key business goals
• Translate media and promotional performance into clear business impact and actionable recommendations for leadership and sales partners
  
  

Cross-Functional Partnership

• Ensure all aspects of the marketing strategy are closely aligned with sales and account management (SKU priorities, supply chain updates, investment levels, and sales impact) Lead agency and vendor management, including briefing media agencies, evaluating strategy and creative, and communicating across key stakeholders
• Partner with brand, advanced marketing capabilities, and account management teams on cross-functional JBP strategy, including national media investment in Amazon Ads
• Integrate Amazon Ads strategy within broader omnichannel and retail media plans, ensuring alignment with national media and off-Amazon activation
• Partner with the marketing analytics team to analyze media and coupon performance
• Collaborate with digital shelf and account management teams on content optimization, SEO, ratings & reviews, and retail readiness opportunities

Advertising and Coupon Optimization

• Manage Amazon Vendor Powered Coupons (VPCs) and other self-service promotional activations (e.g., Best Deals) in partnership with the account lead
• Improve campaign efficiency and effectiveness by reviewing performance and refining plans to achieve growth objectives
• Leverage advertising, promotions, and content enhancements to improve organic rank and share of voice
• Establish test-and-learn frameworks to validate incrementality and inform future investment decisions
• Execute daily site merchandising across brand portfolio, including product setup, imagery, navigation, and onsite experiences.
• Identify and resolve errors, inconsistencies, and merchandising bugs.
• Maintain and evolve site navigation, search, and product discovery tools (filters, facets, cross-sell placements) to improve customer experience.

QUALIFICATIONS

• Bachelor’s degree (or higher) in business, marketing, or a related field
• Digital merchandising execution excellence, ensuring accurate and consistent onsite execution across product presentation, pricing, promotions, navigation, and discovery tools.
• 5+ years of direct Amazon Ads management experience
• Proficiency in Vendor Central or Seller Central, and Amazon Ads
• Demonstrated experience managing and guiding agency teams
• Experience planning and executing Amazon promotions and coordinating promotional calendars with sales and account management
• Strong financial acumen, including budget management, ROI analysis, and investment optimization
• Proven experience owning and optimizing Amazon marketing KPIs (e.g., iROAS, conversion rate, NTB, share of voice)
• Highly organized and structured, with the ability to manage multiple projects simultaneously
• Excellent communication and presentation skills, with the ability to clearly convey insights and recommended actions to leadership
• Ability to synthesize and interpret data from multiple disparate sources into concise, action-oriented recommendations
• Growth mindset with a passion for eCommerce

PREFERRED EXPERIENCE

• Experience in CPG category and working across both Amazon.com and Amazon Fresh businesses a plus

Salary Range: $143,600 - $179,500

Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.

At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially.

Although subject to change, the below are the benefits currently offered in association with this position: 

• Incentive Plan bonus eligibility 

• Health, dental and vision insurance 

• Savings and Investment Plan with Company match and contribution 

• Paid Time Off (includes paid sick time)  

• 11 Paid Holidays 

• Life Insurance, AD and D Insurance and STD/LTD 

• Tuition reimbursement, adoption assistance for eligible employees 

• Employee recognition program 

The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions 

Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making. 

ABOUT WK KELLOGG CO 

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com.  

If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com  

THE FINER PRINT  

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. 

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

For US applicants:  

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link. 

Let’s create gr-r-reat days,  

WK Kellogg Co Recruitment