Senior Insights Manager, Loyalty Insights

A role on the Enterprise Insights team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. You will help partners build consumer-centric strategies and activations. 

 
As a Senior Insights Manager, you will report to the Director, Experience & Loyalty Insights and you have responsibility for understanding consumer and guest attitudes, behaviors and experiences to continuously improve the loyalty programs and to drive greater engagement from guests.    You will be responsible for designing and executing guest and consumer research to support key initiatives. You will be the primary contact for internal partners and will identify the appropriate research method, data source and when applicable the right vendor/supplier to execute work. 

Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs.  

About You 

• Four-year degree or equivalent experience 

• 6+ years of work experience in Marketing Research, Consumer/Shopper Insights, and/or Experience Insights  

• Extensive experience in qualitative and quantitative research methods, and knowledgeable about syndicated and first-party insight tools 

• Proficient with conducting DIY research, and familiarity with DIY research providers (e.g., Fuel Cycle, Qualtrics) 

• Experience working with internal and external consumer data sources, including first-party behavioral data, syndicated tools, survey data, qualitative research, and marketplace or competitive signals 

• Ability to manage external vendors and research partners, including aligning on objectives, reviewing deliverables, ensuring high-quality insights, and to holding partners accountable when necessary 

• Strong experience with synthesizing data from across multiple sources both qualitatively and quantitatively to uncover meaningful insights.  

• Ability to craft a compelling narrative from insights that makes them accessible and persuasive to senior leadership, stakeholders, or clients. 

• Experience with working closely with business partners to provide ongoing consultation to infuse consumer centered thinking into decision making.  

• Capable of managing multiple projects simultaneously, balancing speed, rigor, and business relevance