Senior Graphic Designer

Requisition ID:  21179 

Remote Work Available: Yes 

Title: Graphic Designer
Business Unit: Marketing
Location: Remote
Reports To: Associate Creative Director (Medical)
 

Position Summary

We are seeking an experienced Senior Designer to support our recreational and medical markets across the world’s largest cannabis retailer. This is a high-impact, fast-paced role for a designer who thrives in a high-volume retail environment and enjoys creating compelling digital promotions that drive customer engagement and business results.

The ideal candidate has extensive experience designing digital marketing campaigns, promotional layouts, and customer-facing creative across multiple digital channels. They are highly organized, thrive under tight deadlines, and excel at working within established brand identity systems while finding fresh, creative ways to express each brand's unique personality across campaigns. This role partners closely with Creative, Marketing, Brand, and Digital teams to execute omni-channel campaigns supporting both our owned brands and strategic brand partners.

Responsibilities

• Design and execute digital promotional creative for weekly campaigns, product launches, seasonal initiatives, and ongoing retail marketing efforts.
• Create engaging layouts and digital assets across email, web, landing pages, paid media, organic social, CRM, and e-commerce platforms.
• Design within established brand identity systems while bringing each brand's unique personality to life through thoughtful, engaging digital creative.
• Balance brand consistency with creative exploration by developing fresh promotional concepts that reinforce brand recognition while supporting campaign objectives.
• Develop promotional creative that balances strong visual storytelling with merchandising priorities, promotional messaging, and conversion goals.
• Adapt campaign creative across multiple formats and digital placements while maintaining brand consistency and creative excellence.
• Collaborate closely with Creative, Marketing, Brand, and Digital teams to translate campaign briefs into effective creative solutions.
• Manage multiple projects simultaneously in a fast-paced, deadline-driven environment while maintaining exceptional attention to detail.
• Prepare production-ready assets that meet digital platform specifications and quality standards.
• Maintain and evolve digital templates, design systems, and reusable creative components to improve efficiency, scalability, and creative consistency.
• Stay current on digital design trends, platform best practices, and emerging technologies.
• Contribute ideas that improve creative quality, workflow efficiency, and the overall customer experience.
  
  

Qualifications

• Minimum 10 years of professional digital design experience, including at least 5 years in a Senior Designer or Lead Designer role, preferably supporting consumer packaged goods (CPG) brands, with additional experience in retail or e-commerce environments.
• Strong portfolio demonstrating digital campaign execution, promotional marketing, email design, web design, landing pages, digital advertising, and responsive layouts.
• Proven experience producing high-volume promotional creative in a fast-paced marketing environment.
• Strong understanding of digital marketing best practices across email, web, social media, paid media, CRM, and e-commerce.
• Expert knowledge of typography, layout, visual hierarchy, color, and digital design principles.
• Demonstrated ability to work within established brand identity systems while developing creative, engaging campaigns that reinforce each brand's unique voice and personality across digital channels.
• Exceptional organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Strong communication and collaboration skills with the ability to work effectively across cross-functional teams.
• Expert proficiency in Figma, Adobe Creative Cloud, and Adobe Experience Manager (AEM).
• Experience designing responsive digital experiences and working within component-based design systems is preferred.
• Self-motivated with a strong sense of ownership, creative problem-solving skills, and the ability to consistently deliver high-quality work at scale.
  
  

Preferred Experience

• Experience supporting promotional retail calendars and high-volume marketing campaigns.
• Experience creating digital creative for merchandising, promotional pricing, and retail offers.
• Experience working with consumer packaged goods (CPG), retail, or highly regulated brands.
• Experience with motion graphics or animation using Adobe After Effects is a plus.
• Experience leveraging AI-powered creative tools to improve design efficiency, production workflows, and creative ideation.

Please apply directly through our official careers site or authorized recruitment channels.  Using third-party application services may create issues with your applicant profile and lead to processing delays. 

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.