Senior Email Strategist

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

🌟 About our Client:
Our client is a fast-growing U.S.-based email marketing agency specializing in lifecycle and retention marketing for e-commerce brands. They work with high-growth online businesses, helping them drive revenue through advanced email strategy, data-driven insights, and best-in-class execution. The team operates in a collaborative agency environment with a strong focus on strategic excellence, client success, and long-term partnerships, and is actively scaling their senior team to support continued growth.

✍ Short Description:
The Senior Email Strategist will own end-to-end email and lifecycle strategy for a portfolio of e-commerce clients. This is a highly strategic, client-facing role designed for someone with strong agency experience who can quickly onboard, take ownership of accounts, and begin leading strategy within the first 1–2 weeks.

You will be responsible for audits, strategy development, performance analysis, and ongoing optimization, while working closely with Project Managers and execution teams (copy, design, and implementation). This role is ideal for a senior-level professional who thrives in a fast-paced agency environment and enjoys owning both strategy and client relationships.

🌎 Location: 100% Remote (LATAM only)
🗣 Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time
😀 Start Date: ASAP

💰 Compensation & Benefits:

• Competitive base salary in USD.

• Remote-first flexibility. Work from anywhere.

• A monthly flexible benefits budget, in addition to your salary.

• PTO and paid U.S. holidays

💼 Responsibilities:

Strategic Planning & Execution

• Develop high-impact email and lifecycle marketing strategies aligned with client business goals.

• Own segmentation strategy, automation architecture, and campaign planning.

• Create detailed content calendars and strategic direction (execution handled by internal teams).

• Lead A/B testing strategies and implement continuous optimizations.

• Bring forward strong strategic ideas based on industry trends and performance insights.

Data Analysis & Reporting

• Analyze email performance, revenue attribution, and ROI across accounts.

• Translate data into clear insights and actionable next steps for weekly and monthly reporting.

• Proactively identify opportunities to improve retention, engagement, and LTV.

Client Relationship Management

• Serve as the primary strategist and trusted partner for 5–8 e-commerce clients.

• Lead client calls, communicate results, and present strategic recommendations.

• Answer client questions clearly and confidently, maintaining strong relationships.

• Identify upsell opportunities when aligned with client needs.

Project Management & Execution Oversight

• Work closely with Project Managers, copywriters, designers, and implementation specialists.

• Ensure deliverables align with strategic goals and timelines.

• Collaborate cross-functionally to maintain smooth workflows and high-quality output.

🎯 Success in This Role Looks Like:

• Client Retention: Maintaining <5% churn per quarter.

• Client Load: Successfully owning strategy for 5–8 clients simultaneously.

• ROI: Helping clients achieve a minimum 5x ROI from email programs.

• Strategic Leadership: Proactively guiding clients with strong insights and data-backed recommendations.

💡 Qualifications:

• 3–5+ years of experience in email, lifecycle, or retention marketing.

• Experience in an agency environment.

• Strong experience working with e-commerce brands.

• Deep understanding of Klaviyo and lifecycle marketing best practices.

• Excellent ability to analyze data and translate it into strategy.

• Highly organized, detail-oriented, and comfortable managing multiple clients.

• Strong communication skills and confidence working directly with clients.

• Ability to onboard quickly and operate independently.

📩 If you’re a senior-level email strategist who loves owning strategy, working with clients, and driving measurable impact for e-commerce brands, we’d love to hear from you.
Please apply — our team is excited to connect.