Job Description Summary

The Senior Director of Strategy – Women’s Health (Mammography) is responsible for planning, coordinating, and leading all aspects of Product Management for the Women’s Health business in the US and Canada. This role works closely with the Imaging Vice President for Women’s Health to provide strategic and analytical support aimed at driving revenue growth, maximizing margins, and increasing market share.
In addition, the Senior Director will own relationships with internal and external stakeholders, including key opinion leaders, US and Canadian Imaging leadership, and global Women’s Health business partners. These relationships are essential for capturing voice-of-customer insights and market trends to shape and execute product and go-to-market strategies. The role will also tailor product configurations and pricing to deliver segment-specific value, identify growth opportunities, influence product roadmaps in collaboration with the Global Women’s Health business, and partner with Services Product Management to deliver comprehensive equipment and service solutions.

Job Description

Growth, Strategy, and Product Execution

• Lead end-to-end Product Management for the Women’s Health portfolio in the US & Canada—planning, designing, developing/testing, commercializing, operationalizing, and continuously evolving solutions.
• Drive strategy and analytics in partnership with the Imaging VP for Women’s Health to grow revenue, optimize margin, and expand market share.
• Employ market research, industry trends, voice of customer, market share, win/loss analysis, competitive intelligence, and price realization to develop product strategy and influence roadmap decisions.
• Own strategic relationships with internal and external stakeholders—key opinion leaders (KOLs), US/Canada Imaging leadership, global Women’s Health business partners, Services, Marketing, Enterprise Operations, and Healthcare Financial Services (HFS).
• Catch and commercialize new product introductions (NPIs) from global engineering, including configurations, quote descriptions, and pricing in coordination with Lead Business Integrators; lead NPI evaluation contracting and pilot/ME site management for rollout or product pivots.
• Develop tailored product configurations and pricing models to deliver segment-specific value; create and manage catalogs (long/medium/short descriptions), CPQ setup, NPI change orders, backlog conversions, and manage flex trials and technology obsolescence agreements.
•  Work horizontally with Imaging, Services, and HFS to design, evaluate, and launch region-specific commercial offerings (e.g., subscription models) and partner with Services Product Management on comprehensive equipment + services solutions.
• Partner with Marketing to refine value propositions and with Learning & Development to build sales enablement training programs.
• Ensure compliance with NCA processes, quality systems, and regulatory requirements.
• Lead strategy, process, and communications for FMIs, Field Upgrades, and equipment End-of-Life actions.
• Support headquarters and virtual customer visits; present portfolio and roadmap in partnership with global modality teams.
• Work closely with the Women’s Health GM and Marketing Directors to develop and execute show site programs and KOL strategies.
• Identify growth opportunities and influence global and regional product roadmaps for the Women’s Health business.
• Build and lead a growing team spanning marketing, training, and additional product management resources.

 

Required Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field
• 10+ years’ experience in product management, marketing, sales, or related field
• 5+ years’ experience selling or marketing Women’s Health or other medical equipment
• Excellent oral and written communications skills
• Strong analytical and process skills
• Ability to travel and willingness to work flexible hours to accommodate needs of customers and sales teams
• Work authorization to work in the US

 

Desired Characteristics

• MBA or Masters’ degree in Marketing, Business Administration, or related field
• 15+ years’ experience in marketing, product marketing or related field
• Experience leading and developing teams
• Leadership skills to lead people and to coach and develop emerging talent
• Critical thinking to shape the growth vision and marketing strategy
• Team oriented – ability to motivate and work well with diverse, cross-functional teams
• Deep marketing expertise in market & customer insights, product commercialization and branding
• Healthcare product/industry acumen
• Innovation – develop new ideas through collaboration and execute on creative ideas
• Influencing skills – ability to motivate individuals and demonstrate organizational influence
• Direct people leader experience

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $176,000.00-$264,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Application Deadline: October 31, 2026