Senior Director, Marketing Technology & Media Operations

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service.

Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise.

Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms.

At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We’re assembling a world-class team to deliver on that vision—and we’re just getting started.

ABOUT THE ROLE

FOX ONE is looking for a Senior Director, Marketing Technology & Media Operations to lead the end-to-end marketing enablement ecosystem across media attribution, tracking and tagging frameworks, deep linking architecture, marketing landing pages, and subscription purchase flows.

This leader will partner closely with Acquisition and Growth Marketing, Product, Data, Engineering, Brand, Design, Finance, and Business Strategy teams to ensure that marketing experiences are measurable, personalized, scalable, and optimized for conversion across web, mobile, connected TV, and partner platforms.

This role is both strategic and operational, responsible for defining scalable frameworks while ensuring flawless execution of high-impact campaigns, tentpole launches, seasonal efforts, and live event moments. The Senior Director will build and formalize Product Marketing for the marketing landing environment as a structured, measurable growth function, defining strategy, ownership, operating standards, and performance expectations to maximize conversion impact.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Lead the attribution and measurement framework that connects marketing spend to subscriber acquisition, retention, lifetime value, CAC, and ROI

• Define and manage multi-touch attribution strategy across paid, owned, affiliate, programmatic, connected TV, app install, and partner channels

• Lead implementation, governance, and optimization of attribution platforms and measurement tools

• Ensure accurate tracking of subscriber acquisition, upgrades, churn, retention drivers, and campaign performance

• Establish campaign measurement standards across paid social, paid search, programmatic, affiliate, connected TV, app install campaigns, and owned channels

• Drive incrementality testing, marketing performance experimentation, and ongoing optimization of marketing investment

• Partner with Acquisition, Finance, Data, and Business Strategy teams to support CAC, LTV, ROI, and subscriber growth modeling

• Own tagging and tracking standards across digital marketing properties, including web, mobile apps, connected TV, and partner experiences

• Manage pixel, SDK, server-side tracking, data layer, conversion event, and campaign taxonomy frameworks

• Define governance for data quality, privacy compliance, platform reliability, and measurement consistency

• Oversee implementation of web and app tracking frameworks, conversion event schemas, server-side tracking, privacy-safe measurement, and consent-aware data practices

• Ensure readiness for privacy and platform changes, including cookies, ATT, consent frameworks, and evolving measurement requirements

• Partner with Engineering, Data, and Product teams to maintain system integrity, troubleshoot issues, and scale marketing technology infrastructure

• Lead strategy and execution for marketing landing pages, subscription purchase flows, offer and pricing presentation, and conversion experiences

• Establish a modular landing page framework that supports seasonal campaigns, tentpole content launches, content categories, traffic source personalization, offer variations, and subscription plan testing

• Drive continuous experimentation across messaging, layout, pricing presentation, offer structure, personalization, and checkout friction reduction

• Partner with Growth Marketing, Brand, Product, Design, Engineering, and Data teams to improve conversion performance and marketing experience quality

• Build and lead a high-performing cross-functional team focused on product marketing, marketing technology, measurement, landing page strategy, and conversion optimization

• Establish scalable operational processes, roadmaps, governance models, and execution standards for marketing infrastructure and campaign readiness

• Manage vendor relationships, platform selection, implementation, performance evaluation, and ongoing optimization

• Define roadmap and investment priorities that align marketing infrastructure with company growth strategy

• Lead readiness for major launches, tentpole campaigns, live events, and seasonal marketing moments

• Drive operational excellence across marketing execution, measurement, experimentation, and subscriber growth initiatives

WHAT YOU WILL NEED

• 12+ years of experience in digital marketing, product marketing, growth marketing, marketing technology, subscription marketing, or related consumer digital businesses

• 5+ years of experience leading teams in a subscription, streaming, media, technology, or digital consumer environment

• Deep expertise in media attribution, marketing tracking and tagging, deep linking, conversion optimization, and subscription funnel performance

• Strong understanding of acquisition, retention, upgrades, churn, CAC, LTV, ROI, and subscriber lifecycle measurement

• Experience working across web, mobile apps, connected TV, partner platforms, and performance marketing channels

• Strong experience partnering with Product, Engineering, Data, Finance, Brand, Design, Acquisition, and Growth Marketing teams

• Strong working knowledge of Webflow and/or modern CMS platforms, such as headless CMS platforms, WordPress, Contentful, or similar tools

• Experience with tracking and journey optimization technologies, such as AppsFlyer, Branch, pixels, SDKs, server-side tracking, and campaign taxonomy frameworks

• Experience leading experimentation and optimization within CMS-driven environments

• Strong fluency in product analytics platforms, such as Amplitude, Mixpanel, Heap, or similar tools, and conversion funnel analysis

• Proven ability to translate marketing, product, and data needs into scalable systems, operating models, and measurable growth strategies

• Strong leadership, communication, prioritization, and stakeholder management skills

• Experience building processes, governance models, and operational standards in fast-moving, cross-functional environments

NICE TO HAVE, BUT NOT A DEALBREAKER

• Experience working on direct-to-consumer subscription products

• Experience in streaming, entertainment, sports, news, media, or live event-driven consumer businesses

• Experience with privacy-safe measurement, consent frameworks, ATT, cookie deprecation readiness, and evolving digital measurement practices

• Experience launching or scaling marketing infrastructure for a new product, platform, or subscription service

• Experience supporting tentpole content launches, seasonal campaigns, live events, or high-visibility consumer marketing moments

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We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $179,000.00-250,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.