Senior Digital Media Planner

Job Description: Senior Digital Media Planner 
Location: Office in Boulder, CO (Open to Remote Work from CA, CO, IL, ME, MN, MO, or TX)
Annual Salary: $75,000 - $85,000

Sterling-Rice Group (SRG) is not your typical ad agency. Our fun culture, love of "living well," enviable Boulder location, passion for great work, and commitment to giving back make SRG a great place to be every day. We are independent, privately held, and majority women-owned and led. SRG is an integrated brand ignition and marketing firm that fuses strategy, innovation, and creativity, with a particular passion for food & beverage.

Position Description:

We’re looking for a strategic, curious, and highly accountable Senior Digital Media Planner to join SRG’s Media team. This role leads the development, execution, optimization, and measurement of integrated digital media plans across B2C brands, with a particular emphasis on retail/commerce media and performance marketing.

The ideal candidate combines strong strategic thinking with hands-on execution experience and understands how to connect media investment to measurable business and sales outcomes. They should be comfortable independently leading media planning, working directly with clients and partners, and collaborating across Media, Account, Creative, Analytics, Production, and Ad Operations teams.

Key Responsibilities:

Media Strategy & Planning:

• Lead development of integrated digital media strategies and plans across the consumer journey.
• Translate client businessobjectives, audiences, budgets, and KPIs into actionable media recommendations.
• Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations andmaintainstrong partner relationships.
• Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans.
• Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams.

Retail & Commerce Media:

• Lead retail/commerce media strategy across relevant retailer media networks and commerce platforms.
• Plan and/or execute campaigns across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons Media Collective, Instacart, and other RMNs.
• Applyretailerfirst-party audiences and data across onsite and offsite media, including sponsored search/product, display, video, and other commerce-media capabilities.
• Connect retail media investment to business outcomes using metrics such as sales, ROAS, new-to-brand/customer acquisition, and incrementality.
• Stay current on the evolving retail media landscape and educate clients and internal teams on emerging capabilities, measurement solutions, and best practices.

Campaign Management & Measurement:

• Oversee campaign implementation, trafficking, QA, pacing, optimization, and reporting.
• Monitor performance against KPIs and proactivelyidentifyoptimization opportunities.
• Develop reporting and dashboards that translate campaign data into clear insights and actionable recommendations.
• Partner with Analytics and other teams to strengthen measurement, attribution, and understanding of media impact on business outcomes.
• Ensureaccuratebudget management, forecasting, reconciliation, billing, and resolution of discrepancies.

Leadership & Agency Contribution:

• Serve as a trusted media resource for clients and internal teams andmaintainan in-depth understanding of client businesses.
• Identifyemerging platforms, technologies, consumer behaviors, and media opportunities; develop and share POVs and best practices.
• Bring forward process improvements that increase consistency, flexibility, and efficiency.
• Contribute tonew-businesspitches and broader agency initiatives.

Desired Skills + Requirements:

• 5+ years of digital media experience, ideally within an agency or similarly fast-paced environment.
• Meaningful experience developing and executing retail/commerce media strategies.
• Hands-on experience with one or more major RMNs, such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons, or Instacart.
• Strong understanding of retailer first-party data, closed-loop measurement, attribution, ROAS, incrementality, and sales-based KPIs.
• Experience across broader digital channels including programmatic, paid social, paid search, video/CTV, and direct publisher partnerships.
• Strong understanding of the relationship between brand-building and performance media and how channels work together across the funnel.
• Experience managing campaign budgets, pacing, optimization, reporting, and financial reconciliation.
• Strong analytical skills and ability to turn complex performance data into clear recommendations.
• Advanced Excel and PowerPoint skills; experience with campaign management, analytics, billing, and data-visualization platforms.
• Experience with tools such as Google Campaign Manager 360, Google Analytics,DoubleVerify, and similar platforms preferred.
• Experience with data visualization tools such as Adriel, Domo,PowerBIand similar platforms preferred.
• Excellent written, verbal, presentation, organization, and client-management skills, with strong attention to detail.
• Experience with CPG and food & beverage brandsstronglypreferred.
• Bachelor's degree or equivalent relevant professional experience.

What We Offer:

• A collaborative and inclusive work environment.
• Opportunities for professional growth and development.
• Exposure to a variety of exciting projects and clients.
• Competitive salary and benefits package.

At SRG, we believe our best work comes from diverse perspectives, experiences, and ideas. We are committed to creating an inclusive workplace where everyone feels welcomed, respected, and empowered to do their best work. We proudly encourage applicants of all backgrounds to apply.