Senior CRO & Funnel Optimization Manager (DTC) for a U.S. Supplement Brand

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.

About the Client

Our client is a fast-growing DTC supplement brand doing multiple 7 figures a month and on pace for $50M in revenue this year. We believe health should be something you genuinely look forward to every day, powered by the purest and most effective ingredients your body can actually absorb. Our vision is to be in every major retailer across the US alongside the biggest names in the category. We move with speed, a team full of A players, and we are building something generational.

About the Role

We are looking for a CRO Specialist who lives at the intersection of direct response copywriting and conversion optimization. You will build full-funnel landing page experiences — prelanders, advertorials, listicles, VSL pages, and checkout flows — tied directly to our paid media angles and customer avatars. Your funnels and pages will run with 7 figure monthly budgets behind them so every conversion point you improve compounds at scale. You write the copy, design the

structure, brief the assets, and run the tests. Your mission: build landing page experiences that make every dollar of ad spend work harder and push every customer to spend more.

Key Responsibilities

Landing Page Creation & Funnel Building

● Build new landing pages from scratch tied to specific angles, avatars, and paid media campaigns — prelanders, advertorials, listicles, VSL pages, and direct offer pages

● Write world-class direct response copy for every page you build including headlines, body copy, bullets, CTAs, and testimonial framing

● Work directly with the graphic designer to brief and produce all visual assets needed for your funnels

● Own the full funnel from ad click to post-purchase including landing page, checkout, order bumps, upsells, and thank you page

● Optimize mobile-first across every page and funnel you build

CVR & AOV Optimization

● Own CVR and AOV performance across every step of the funnel and drive measurable improvement through structured testing

● Own AOV optimization through order bump placement, upsell sequencing, bundle architecture, and checkout flow improvements

● Build, prioritize, and maintain a rolling CRO hypothesis backlog scored by expected impact, confidence, and ease of implementation

● Design and execute a rigorous A/B and multivariate testing program with statistically valid sample sizes and documented learnings

● Own core conversion KPIs including Add-to-Cart rate, Checkout rate, Purchase CVR, Revenue Per Session, and AOV

● Conduct deep funnel analysis to identify the highest-leverage drop-off points and build the business case for fixing them

Analytics & Reporting

● Build and maintain a CRO performance dashboard with real-time visibility into funnel metrics, test results, and revenue impact

● Use quantitative tools alongside qualitative tools like heatmaps and session recordings to diagnose conversion barriers

● Document every test with hypothesis, methodology, sample size, statistical significance, result, and action items

● Own weekly and monthly CRO performance reporting to founders and the growth team

Cross-Functional Collaboration

● Partner with the media buyer to ensure every campaign has a conversion-optimized destination before spend scales

● Work with creative strategists to build landing pages that match the angle and avatar of each paid media campaign

● Brief and direct the graphic designer on all visual assets needed for funnels and landing pages

● Work with the retention team to optimize post-purchase flows and subscription upgraded paths

Requirements

Must-Have Experience

• Proven experience in direct response copywriting and CRO at an 8 figure DTC brand.
• Demonstrated track record of building and testing landing pages that measurably improved CVR and AOV. Show us the pages and the numbers.
• Deep mastery of direct response copywriting. Your copy is world-class, persuasive, and built to convert.
• Deep understanding of direct response principles including avatars, mechanisms, hooks, urgency, social proof, and what makes people take action.
• Experience building prelanders, advertorials, listicles, and VSL pages in a paid media context.
• Strong A/B testing discipline. You understand sample size, statistical significance, and when to call a test.
• Data-obsessed. You do not change anything without a hypothesis, a measurement plan, and a clear success criterion.

• Nice to Have
• Experience with Checkout Champ or similar funnel-based checkout platforms
• Familiarity with GA4, Hotjar or Microsoft Clarity for funnel diagnostics
• Background in health, wellness, or supplement DTC brands
• Experience with subscription checkout optimization and one-click upsell architecture
• You Must Be AI-Native: Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch from day one.