Senior B2B PR Account Manager & Media Relations Specialist (B2B Aviation Tech, Payment Tech and Travel Tech Experience Required) [REMOTE]

About THINKINK 

THINKINK is a specialist communications agency that helps B2B technology companies within the aviation, loyalty, payments, retail, travel and sustainability sectors build their media presence, increase their brand visibility and grow their business. With over two decades of experience across these interconnected industries, we create industry-specific PR and communications strategies that position our clients as experts in their field through high-quality media coverage, content and conferences. We have a global footprint and client base across North America, the UK, Europe and Australia.

The role 

We are looking for a Senior PR Account Manager & Media Relations Specialist with experience in independently managing multiple client accounts. This role involves working on a portfolio of 3-5 accounts across account management and media relations functions: executing clients’ PR and earned media strategies, communicating their stories to trade and business media, as well as industry influencers, managing content and other asset requirements, while ensuring all PR and content meets high editorial standards. 

This is a permanent, full-time position for someone who enjoys working directly with multiple B2B brands to generate earned media opportunities and can consistently deliver results autonomously. 

Important: This role is for an experienced account manager, not a coordinator or junior account executive looking for their next step. Applicants must have a minimum of 8 years of direct client-facing account management experience and be comfortable independently managing multiple client relationships, leading PR programs and being accountable for results. 

Experience representing B2B aviation technology, payments technology and/or travel technology companies is a prerequisite. Candidates without direct experience in these sectors will not be considered. 

Are we the right fit? 

We’re a team of industry experts, problem-solvers and strategists who are well-versed in all aspects of B2B marketing communications, research and PR. We are not a traditional agency with layers of hierarchy and management. We value people who can think independently and lead, be accountable and contribute ideas and deliver results. 

Because of our specialization, we need someone who understands the industries we serve and can quickly identify the stories, trends and opportunities that matter to our clients and the media that cover them. 

Does this sound like you? 
 

You are a strong storyteller, communicator, writer and editor who is equally comfortable pitching editors and presenting ideas and recommendations to clients. You enjoy leading meetings and serving as a trusted advisor. 

You are strategic and client-focused. You keep the bigger picture in view, align your work to measurable outcomes and always ask how your work supports a client's objectives. 

You are adept at managing multiple timelines and competing priorities without dropping any balls. At the same time, you remain calm under pressure and can adjust when priorities shift. 

You are equally a team player and a self-starter, and don’t wait for instructions. You take ownership, identify solutions and move projects forward. 

You are creative and analytical. You can develop compelling storylines while also interpreting PR and marketing performance data and explaining what it means for a client's business.

In this role, you will:

• Develop and execute PR strategies that span storytelling, pitching, media outreach, monitoring, and performance reporting 

• Build and maintain strong relationships with editors, journalists, and industry influencers to regularly secure relevant coverage 

• Lead day-to-day client management, serving as the primary point of contact, managing scopes of work, and ensuring projects are delivered on time and within scope 

• Oversee campaign planning and execution, coordinating timelines, deliverables, and internal workflows across multiple accounts 

• Collaborate closely with internal strategy, content, and creative colleagues to deliver integrated programs that support client goals and uphold THINKINK’s standards 

• Monitor industry trends and competitor activity, identifying opportunities and insights that strengthen client positioning 

• Contribute to account growth by identifying opportunities, anticipating client needs and demonstrating measurable value through your work 

What success looks like 

• Clients trust your counsel and see consistent, measurable results across media, messaging, and strategy 

• You are viewed as a trusted and knowledgeable strategic partner who clients rely on for guidance and ideas 

• The accounts you manage are healthy, organized and growing 

• Your media relationships are active and productive, with journalists responding to your outreach and seeking your input 

• The campaigns and programs you manage generate outcomes that support client objectives 

• You are recognized for your judgment, initiative and ability to keep projects moving without unnecessary supervision 

Qualifications 

• Minimum 8 years of direct client-facing PR account management experience, including ownership of client relationships, PR strategy development, program execution and media relations. At least 4 years of PR-agency experience is required. 

• Proven experience and track record of representing B2B companies in at least two of these industries: aviation technology, payment technology or travel technology. This requirement is non-negotiable. 

• Demonstrated track record delivering earned media coverage and achieving PR program objectives for multiple clients simultaneously 

• Agency experience managing multiple accounts with a high degree of independence 

• Demonstrated success securing placements in business, technology and trade publications 

• Strong technology skills and experience using media relations, project management and collaboration tools such as Muck Rack, Meltwater, BuzzStream, Workfront, Workamajig or similar platforms 

• Confidence in presenting strategies, recommendations and results to clients and leading client meetings. 

• Strong project planning, organization and workflow management skills 

Why you’ll love it here 

You’ll join a small but mighty group of passionate people who value critical thinking, accountability and clear communication. Apart from working with a talented and supportive team, you will benefit from: 

• A fully remote work environment 

• A flexible vacation and personal time policy  

• Comprehensive health insurance, including vision and dental  

• Access to national and international co-working spaces 

• An annual contribution toward continuing education