This is a remote position.

Sales Lead — DTC & FMCG Media Partnerships

About the Role

We are hiring a senior individual contributor sales lead to own and grow DTC and FMCG advertising revenue across integrated media solutions. The role includes selling content-led and performance-driven advertising solutions including custom IPs, influencer marketing, display, video, native advertising, SEO/GEO content, and emerging media formats.

This is a quota-carrying role for someone with strong, active relationships across DTC and FMCG marketing leadership and media agencies, capable of generating pipeline and revenue from the early stages of joining.

Key Responsibilities

• Own monthly revenue targets across DTC and FMCG categories including beauty, personal care, baby care, food, wellness, supplements, healthcare, and home essentials
  

• Build and activate a strong network of brand and agency relationships from Month 1
  

• Drive annual partnership planning with key enterprise accounts
  

• Sell integrated media solutions including:
  

  • Custom content & branded IPs
    

  • Influencer programs
    

  • Video & native advertising
    

  • Programmatic solutions
    

  • SEO/GEO content
    

  • Emerging digital media formats
    

• Maintain and strengthen relationships with leading media agencies and independent networks
  

• Manage forecasting, pipeline reporting, renewals, and account growth
  

Requirements

Candidate Requirements

• 8–12 years of experience in digital media sales with strong exposure to DTC and FMCG brands
  

• Proven track record of achieving monthly/annual revenue targets of ₹3 Cr+
  

• Strong network of senior brand marketers and agency decision-makers with ability to generate active pipeline within the first 30 days
  

• Deep understanding of integrated media ecosystems including content, influencer marketing, video, native, programmatic, branded IPs, and AI/GEO-driven formats
  

• Strong commercial acumen in proposal building, pricing, annual negotiations, and multi-channel deal structuring
  

• Ability to independently manage the complete sales cycle:
  

  Prospecting → Pitching → Proposal → Negotiation → Closure → Renewals
  

  
  

• Ability to ramp up quickly with visible pipeline generation in Month 1 and revenue contribution from Month 2
  

Preferred Experience

• Experience working with women, parenting, beauty, or lifestyle-focused media platforms/networks
  

• Existing relationships with leadership teams at leading DTC beauty, wellness, baby care, and consumer brands
  

• Understanding of influencer marketing economics, creator commerce, and performance-led content strategies
  

Success Metrics (First 6 Months)

• Month 1: 30+ active brand and agency meetings with visible pipeline against quota
  

• Month 2: First revenue closure against assigned targets
  

• Month 3: 3x quarterly quota pipeline and first anchor account signed for long-term engagement
  

• Month 6: Consistent quarterly quota achievement with active annual planning discussions across key accounts