Sales Executive- The North

🤩SALES EXECUTIVE- The North

Drive growth in the housing and social care sector by bringing Appello’s digital solutions to new customers — and expanding success with the ones we already serve.

🕰️Hours: 35 hours per week

📅Shift pattern: Monday - Friday 09:00-17:00

💸Salary: £35,000 per annum plus £10,000 OTE pa

🚗Car Allowance: £6000 pa

📍Location: Field based - North of England (covering North Wales and above Birmingham)

📆Start Date : August 2026

⚠️Please note that this role is subject to pre‑employment screening, including two years of referencing. All screening must be completed prior to your start date, which may result in the start date being adjusted if required.

🌍This role is a UK based role and any hybrid/remote work must also be within the UK.

😎Appello Perks :

• 161 hours holiday rising to 175 hours with length of service plus Bank Holidays

• We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more

• 24/7 employee assistance programme with an easily accessible app!

• Family and friends’ discounts on our services & products

• Pension Scheme, up to 4% Company matched

• Free on-site parking

👇ABOUT YOU

You’re a confident, relationship‑focused sales professional with a proven ability to win new business and grow accounts. Tech‑savvy, organised, and commercially aware, you thrive in environments where digital solutions meet real‑world challenges — especially across housing, social care, or telecommunications.

🏆 Experience

• Strong track record in new business development, ideally within social alarms, telecoms, or digital service environments

• Skilled in the sales process, account management, and working closely with external customers

• Confident using Microsoft Office (Excel, Word, PowerPoint) at intermediate/advanced level

• Competent with CRM systems (Microsoft Dynamics or similar)

✨ Desirable

• Experience in the health & social care market

• Knowledge of IP‑based digital solutions, managed service models, and subscription‑based pricing

• Background in telecoms, monitoring, TECS, or warden‑call systems
  

🎓 Qualifications & Training

• Educated to GCSE/O‑Level/NVQ Level 2–3 or equivalent

• Experience within social alarms, monitoring, digital telecare, or telecoms sectors

✨ Desirable

• Formal sales methodology training (e.g., LDL, SPIN, Holden, TAS)

• Knowledge of monitoring centres, dispersed alarm solutions, or digital telecare technologies

💡 Skills & Knowledge

• Strong understanding of the housing and social care/TECS landscape

• Excellent written and verbal communication

• Skilled in relationship management, report writing, and attention to detail

• Highly organised and able to manage varied workloads

✨ Desirable

• Commercially aware with the ability to shape tactical and strategic solutions

• Broad understanding of general business operations

🌟 Personal Attributes

• Tech‑literate, including familiarity with IoT devices

• Self‑motivated, proactive, and a supportive team player

• Positive “can‑do” attitude with strong problem‑solving initiative

• Professional, confidential, and able to prioritise effectively

• Comfortable working under pressure and managing multiple deadlines

• Strong stakeholder engagement skills — both internal and external

• Flexible, open to learning, and willing to travel

• Acts as a business champion and change agent

🏡 ABOUT THE ROLE

In this dynamic sales role, you’ll champion Appello’s digital solutions across the UK housing and social care sectors — driving new business, nurturing existing accounts, and helping customers navigate their digital transformation journey. You’ll build strong pipelines, manage key relationships, and ensure Appello continues to deliver industry‑leading value.

DAY TO DAY

🚀 Promoting Appello Digital Solutions

• Understand the challenges faced across UK housing and social care

• Present tailored Appello digital solutions via meetings (F2F/Teams), calls, email, or social media

• Attend industry events and conferences to build insight and connections

• Log and manage all opportunities through the CRM system

📈 New Business Generation

• Build and maintain a strong sales pipeline to achieve department and role targets

• Hit financial and order‑intake goals while protecting margin

• Keep CRM records accurate and up to date

• Create Account Development Plans for major prospects

• Engage stakeholders effectively across the sales cycle

• Promote suitable solutions using multiple communication channels

🤝 Account Management

• Resolve client queries promptly and professionally

• Drive revenue and profit growth within existing accounts

• Maintain financial targets for retained business

• Keep CRM documentation current

• Develop Account Development Plans for key clients

• Manage stakeholders to ensure long‑term relationship success

• Promote Appello’s solutions through meetings, calls, and online channels

READY TO APPLY ✅

If you are interested in this role please upload your CV and answer a few questions about yourself.

OTHER INFORMATION

This is an exciting time at  the Appello group - we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand.

We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.

If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.