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AI Summary
The role coordinates marketing activities, vendor management, and sales support to maintain high-quality relationships with member practices and third-party vendors. Key tasks include managing social media, coordinating CPD events, and optimizing the PBG portal and Salesforce records.
Covetrus is a global animal-health technology and services leader dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We bring together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine.
Join the PBG Team. This is a great opportunity for someone who likes working across teams and building strong, meaningful partnerships.
The Sales and Marketing Partner will play an important role within the Buying Group, working with the Head of PBG, the Marketing & Communications Manager and the Business Development Managers ensuring the effective coordination and delivery of key partnership, account management and marketing activities.
This role focuses on maintaining high-quality relationships with our most partners — member practices, manufacturers and third-party vendors — ensuring consistent communication, smooth process management, and high levels of service delivery.
This is a highly collaborative and fast-paced role, ideal for someone with a strong attention to detail, a commercial mindset, an understanding of marketing and the ability to juggle competing priorities. This role will be the glue between internal teams and external partners, helping to deliver the value and consistency that our member and vendor relationships require.
More about the role
Marketing
Working with the Marketing & Communications Manager the Sales and Marketing Strategy Partner will:
Look to maximise revenue opportunities for marketing from manufacturers and third-party vendors, using the portal, social media and events.
Build our social media profile across Instagram, Facebook and Linkedin.
Coordinate the delivery of CPD events and webinars in partnership with manufacturers and third-party vendors.
Help with the delivery of the concept of ‘Practice in a Box.’
Help with the delivery of the concept of ‘Start Up Stephanie.’
Help with the delivery of the concept of the ‘Practice Health Check.’
Manage the content on the PBG website.
Work closely with other Covetrus teams to increase the sales of proprietary brands (VI, CVET, Kruuse, Calibra) within the PBG member base.
Look to maximise the benefits of subscriptions PBG have undertaken, such as Lead Forensics.
Vendor Management
Working with the Head of PBG and the Business Development Managers, the Sales and Marketing Strategy Partner will:
Help with the delivery of the process by which we as a buying group manage our vendors, maximise commissions, and track the performance of each Business Development Manager in managing their vendors.
Help to refine and deliver a process by which vendor referrals from new and existing member practices can be logged into Salesforce, reported to the vendors, tracked, and associated commissions invoiced and collected.
Work with our portfolio of vendors, spread across the many categories PBG has services in, to gain a greater understanding of what support and management our vendors need, and to develop new revenue streams.
Alongside the Business Development Managers, the Sales and Marketing Strategy Partner will ensure the PBG Vendor records on Salesforce are complete and up to date.
Sales
Work closely with the Business Development Managers in the process of onboarding new member practices, to ensure a smooth start to PBG membership.
Alongside the Head of PBG, maximise the functionality of the PBG Portal, and work on building a suite of reports for both the buying group and for its member practices.
Accompany Business Development Managers in dual calling when research and feedback is needed to develop a new commercial or marketing strategy.
Support the team in the delivery of marketing campaigns for vendors and manufacturers.
Alongside the Business Development Managers, on occasion the Sales and Marketing Partner will represent the buying group at industry exhibitions and conferences.
About you
Prior experience in a marketing or account management role, preferably in the veterinary or animal health industry.
Excellent organisational skills with a strong attention to detail.
Outstanding verbal and written communication skills.
Proficient in using CRM software and Microsoft Office Suite (e.g., Excel, PowerPoint), and ideally WordPress.
Ability to work collaboratively in a fast-paced, dynamic environment.
Strong problem-solving and decision-making abilities.
Knowledge of marketing strategy and account management is a necessity.
Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
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