This is a remote position.

Sales Lead — Branded Micro-Drama Partnerships

About the Role

We are building a dedicated branded micro-drama partnership business focused on selling brand-integrated short-form serialized drama formats to FMCG, D2C, and lifestyle brands.

This is a senior individual contributor sales role for someone who understands how to sell branded content as a narrative-led solution rather than a traditional media buy. The role involves managing end-to-end relationships with brand marketers and creative agencies, pitching micro-drama integrations from concept creation to commercial closure.

Key Responsibilities

• Own monthly revenue targets across micro-drama integrations, branded series, and IP partnerships
  

• Build and manage a strong network of brand and agency relationships from day one
  

• Handle the complete sales cycle:
  Outreach → Concept Pitch → Script & Integration Brief → Commercial Closure → Production Handover
  

• Drive category narrative-building by educating marketers on the impact of micro-drama storytelling in terms of engagement, recall, and watch-time
  

• Maintain forecast accuracy, CRM discipline, and pipeline hygiene
  

• Focus on renewals and account expansion for long-term partnerships
  

Requirements

Candidate Requirements

• 10–15 years of experience in branded content, content IP sales, integrated marketing solutions, or digital media sales
  

• Proven track record of carrying and achieving annual revenue targets of ₹4.5 Cr+
  

• Strong active relationships with brands and agencies across FMCG, D2C, beauty, healthcare, mom/baby, or lifestyle categories
  

• Ability to secure client meetings within short turnaround timelines
  

• Experience pitching long-form branded content, OTT integrations, web series, branded entertainment, micro-drama, or similar storytelling-led formats
  

• Strong consultative selling ability with experience selling concepts/IPs instead of just media inventory
  

• Strong commercial acumen in pricing IPs, structuring multi-quarter deals, and planning activation calendars
  

• Ability to ramp up quickly with visible pipeline generation in Month 1 and revenue closures from Month 2
  

Preferred Experience

• Existing relationships with short-form or micro-drama platforms
  

• Experience collaborating with creative teams, scriptwriters, or production teams
  

• Strong network within parenting, beauty, wellness, and lifestyle brand ecosystems
  

Success Metrics (First 6 Months)

• Month 1: 25+ active brand/agency conversations and 3–5 pitches in progress
  

• Month 2: First revenue closure against quota
  

• Month 3: Pipeline built at 3x quarterly quota and first long-term partnership signed
  

• Month 6: Consistent quota achievement across two quarters with renewal opportunities in progress