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The Revenue Enablement Lead will plan, develop, and execute enablement programs to support global revenue initiatives and field execution. They will partner with cross-functional teams to translate complex business and product changes into actionable guidance and scalable resources.
GitHub is looking for a GTM Enablement Specialist to translate important business, product, market, and go-to-market priorities into clear, actionable enablement for our global Revenue organization.
This role will support and own enablement programs across a dynamic portfolio of strategic priorities and business moments. The GTM Enablement Specialist will flex across evolving priorities based on where enablement can create the greatest impact.
You will partner across Revenue, Product Marketing, Product, Revenue Operations, and other teams to understand business and field needs, recommend effective enablement approaches, and build scalable programs that support adoption, behavior change, and strong field execution.
Collaboratively own the planning, development, execution, and continuous improvement of enablement for assigned GTM initiatives and business moments.
Partner with stakeholders and customer-facing teams to understand business needs, field challenges, capability gaps, and barriers to execution.
Translate complex product, market, competitive, and business changes into clear, actionable guidance for customer-facing teams.
Design scalable enablement experiences using the right mix of live, asynchronous, manager-led, and self-service approaches.
Develop field-facing resources such as enablement sessions, playbooks, job aids, talk tracks, competitive guidance, and manager resources.
Apply change-management principles and reinforcement strategies to support adoption and sustained behavior change.
Manage cross-functional contributors, timelines, dependencies, risks, and deliverables from initial planning through field activation.
Use field feedback, engagement data, adoption signals, and relevant business insights to evaluate effectiveness and continuously improve programs.
Apply AI and emerging technologies to improve the speed, scale, personalization, and effectiveness of enablement.
Required Qualifications
o OR Bachelor's Degree in Business, Marketing, Communications, Operations, Finance or related field AND 1+ year(s) experience in Sales, Customer Success, Product Management, Consulting, Enablement, Change Management, or related field
o OR equivalent experience.
Preferred Qualifications
GitHub values
Manager fundamentals
Leadership principles
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