Regional Sales Advisor

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Full Time - working standard business hours but must be available during evenings and weekends as needed

LOCATION DETAILS: Remote - United States

TRAVEL: Event travel and attendance at staff meetings & trainings is required. Event travel will include overnight stays for events. As part of the event operations team during the event season which runs from October thru April this role is expected to be available to work 2-3 weekends per month. 

COMPENSATION: The pay range for this position is $67,500-70,000 annually, plus the opportunity to earn performance-based incentives.

The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

HOW YOU WILL MAKE AN IMPACT 

The Regional Sales Advisor reports to the Director of Sales, Events. The role also has accountability to the VP Training & Education and Regional General Managers. Responsible for assigned all star accounts and the sales success to a specific all star dance accounts and all star dance events. Event travel and attendance at staff meetings & trainings is required. 

The Regional Sales Advisor plays a critical role in building a trusted partnership with customers, our internal regional stakeholders and the Sales and Experience Advisors.  They will ensure their customers are getting value and satisfaction from all purchases and interactions with Varsity All Star. Will interact frequently with the Director of Competition Experience, Sales and Experience Advisors and Fashion Specialist(s) to share updates and strategize about company goals and customer needs. They will be responsible for connecting regularly with regional leadership to report customer-related challenges or issues, effectively and amicably resolve those issues, and collaborate to establish changes as needed.  A successful RSA will grow both trust and revenue, which will be measured based on things such as account revenue growth and overall success of assigned account(s). The RSA looks for and drives opportunities for expansion within each account and their assigned region(s). 

WHAT YOU WILL DO 

• Increase Varsity All Star event revenue for assigned customer accounts by solidifying team participation at events both in and out of customers region  

• Responsible for cold calling customers in assigned territory to increase revenue at Varsity All Star events and assisting them in the creation of a Varsity Event schedule to meet their specific Program/Team needs.

• Stay constantly connected to customers to build trust and gather insight for the future 

• Face to face in their gyms/studios when possible

• By phone, text, email, private social media groups

• At Varsity All Star events, meetings and conferences

• Promote participation in Varsity All Star end of season events by selling the features and benefits of: The Summit Championships, The Regional Summit, The Youth Summit, The Recreational Summit, The U.S. Finals & The Quest

• Provide sales direction and support to Sales and Experience Advisors.

• Work closley with the planning and experience teams for The Dance MAJORS and The Dance Summit.

• Serve as the event expert for the territory, build deep knowledge of:  

• Event loyalty program: Varsity Family Plan 

• Event dates, locations, prices 

• Awards & gifts 

• Bids  

• Monitor & report event competitors within the region 

• Maintain a comprehensive knowledge of their product/event offerings

• Collaborate closely with regional leadership to develop the regional event schedule 

• Utilize customer feedback to help direct any changes in product mix 

• Prepare reports and provide periodic updates and event projections

Additional Job Functions:

• Assist with Responding to customer inquiries in the Regional and Event BAND Groups

• Assist with Registration and Marketing Needs as defined by Regional Leadership.

• Be an active member of the Customer Experience team before, during and after events.

• Evaluate, process, and communicate discount and/or rebate plans.

• Serves in a high-level management and/or support role at events 

• Frequently hosting monthly regional touch points with customer on their event experience regionally and nationally.  

• Participate on various committees and/or boards essential to our business both indirectly and directly

Supervisory Responsibility

No management responsibilities at this time. 

QUALIFICATIONS 

KNOWLEDGE/SKILLS/ABILITIES ​

• Strong familiarity with productivity tools such as Microsoft Office Suites.

• Strong fluency in SalesForce.

• High level of customer service acumen.

• Excellent organizational skills with the ability to handle multiple tasks simultaneously.

• Exceptional communication and interpersonal abilities to interact with various stakeholders.

• Ability to work independently and collaboratively as part of a team.

• Strong problem-solving skills to handle unexpected customer issues effectively.

EDUCATION/EXPERIENCE

• Bachelor’s Degree or work experience equivalent.
• Minimum of 3 years direct sales experience. 
• Experience in dance/cheer/performing arts industry a plus. 
  
  

PHYSICAL REQUIREMENTS  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While not participating in an event this job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required. 

During events the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required. The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required.  

#LI-KS1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.