Regional Marketing Manager - North America

Part-time 20 hours per week - freelance

Your role and goals
Are you a highly motivated, sales-focused regional marketer ready to localize and leverage global marketing programs, create brand awareness, and drive pipeline conversion for our market in North America? Then you are what we need.
Productsup is looking for an experienced Freelance Marketing Manager (part-time) to support our Berlin-based Senior Marketing Manager for four months, mid-June to mid-October 2026. You’d be playing a key role in executing integrated marketing programs, both online and in-person events, partnership marketing and demand generation efforts for the North American market.

Throughout the four months, you will:

• Get to know the marketing and sales teams and your main stakeholders; develop a strong understanding of the goals and initiatives that are key to success in the North American region
• Support building and executing high-impact localized campaigns and events for the North American market in partnership with key stakeholders to achieve KPIs, with a focus on pipeline generation and account expansion for our sales team
• Maintain and track event calendars, project plans, and reports, and communicate updates and results to relevant teams and management
• Align North American marketing initiatives with the various central marketing resources: corporate communications, marketing programs, digital/social, and design
• Report the pipeline targets (MQL, SAL, SQL, opportunities) and brand awareness metrics
• Monitor and analyze campaign performance and event feedback, and provide insights and recommendations for improvement

What you bring to the team

• 5+ years of field marketing experience in a B2B SaaS environment
• Degree in marketing, corporate communications, or equivalent work experience
• Experience in event management is a must. Experience in organizing retail, marketing, or tech events, like Shoptalk, NRF, eTail, etc., is a bonus
• Work independently and be able to plan and deliver against hard deadlines while managing several projects in an effective manner
• Analytical mindset with proficiency in using marketing analytics tools to measure campaign effectiveness and make data-driven decisions
• Tech-savvy and data-focused with a solid understanding of the online marketing and/or ecommerce industries
• Experience with marketing automation software (e.g., HubSpot, Qlik, and Salesforce) is a plus)
• Strong communication skills, both verbal and written

Productsup values diversity. We celebrate our differences and strive to learn from each other with the firm conviction that diversity drives innovation. Our commitment to equal opportunities begins at the hiring process and extends to our whole working culture. Everyone has a unique contribution to make and all are welcome.