Director of Quantitative Market Research and Strategy

Director of Quantitative Market Research + Strategy

COMPANY BACKGROUND

Egg Strategy is a strategic consulting agency dedicated to helping our clients find their true path forward.  With creative rigor and genuine collaboration, we help uncover the truths that can inspire direction, change and transformation for our clients.

We do this through our expertise in brand strategy, innovation and consumer insight (both qualitative and quantitative) which we deploy across our three business verticals of Consumer Packaged Goods (CPG), Health and Lifestyle.

While we are open to a remote working arrangements (USA only with the exception of California), our strong preference is for candidates in Denver, Chicago, or New York City.

JOB DESCRIPTION

We’re seeking a Director of Quantitative Market Research and Strategy. This person will have a demonstrable track record of quantitative market research expertise and hands-on project and team management experience grounded in a deep passion for scoping out, crafting, guiding and delivering actionable insights focused on brand strategy. 

Candidates should be seasoned research and project team managers, either on the client and/or consulting side and have the presence to lead savvy clients in the understanding and implications of our work.

The role also requires proven success in new business growth and development by cultivating existing and new business opportunities.

SCOPE OF RESPONSIBILITIES

This role is client-facing and serves as the primary point of contact for ongoing
insights and consultancy needs. Main focus will be on insights gleaned from primary quantitative survey research covering a variety of methodologies across our three verticals: CPG, Health & Lifestyle. As a Director, you will lead at each stage of the engagement – from approach design, to implementation, to developing transformative insights and actionable implications that fuel brand strategies, to client delivery through interactive workshops and presentations.  You will be a true collaborative partner to our clients who is able to make strategic leaps with data that inspire brand growth.

KEY RESPONSIBILITIES

• Provide direction and hands-on management for client initiatives through all phases, including project scoping, proposal development, study execution, analysis, reporting, and presentation of results.

• Construct persuasive proposals that not only utilize compelling research methodologies that address clients’ business objectives, but also differentiate Egg from the competitive landscape.

• Leverage working knowledge of advanced statistical methods to analyze, synthesize, and translate data into actionable insights (e.g., cluster analysis, factor analysis, key driver analysis, MaxDiff, etc.).

• Utilize data to construct a clear, convincing narrative that builds empathy and pushes storytelling (i.e., includes the what, so what, and now what) in order to turn research into action-oriented implications for clients.

• Oversee the creation of dynamic presentations and facilitate activation workshops that earn the confidence of our clients and to lead them towards making well-informed, smart decisions about their business.

• While facilitating activation sessions, demonstrate the ability to spontaneously apply the data to connect dots, make strategic leaps and drive conversations.

• Work independently, when necessary, to drive progress; but also collaboratively, as a leader within a team, to successfully mentor junior staff.

• Be a trusted partner able to nurture and expand client relationships by developing a deep understanding of our clients’ business context within the competitive landscape, and how to apply this to the design of the project approach and output.

• Foster a strong team culture that embodies Egg’s core values of Courageous Thinking, Genuine Collaboration, Intentional Inclusion, Creativity with Purpose and Infectious Leadership.

THE REQUIREMENTS

• Bachelor's degree in marketing, social sciences, business or similar field required. Graduate level degree in quantitative research analytics or related field preferred. 

• Minimum of 10+ years of strategic thinking, quantitative research management and consulting on CPG, Lifestyle and/or Healthcare brands, ideally in a market research consultancy. 12+ years of related experience preferred.

• Experience in managing the full market research cycle including survey design; fieldwork and data management, data analysis, data interpretation, and development of recommendations; reporting and presenting.

• Expertise across a range of quantitative market research methodologies, such as segmentation, attitude and usage, choice modeling, and concept testing studies.

• Experience developing and implementing custom quantitative market research methodologies to answer unique client business questions

• Experience in analyzing data and translating it into high-quality PowerPoint presentations that effectively communicate the research finding, generating impactful consumer insights through data analysis and pithy thought-provoking headlines

• Proven ability to think beyond the data (“the what”) and make the strategic leap to the business implications of the insights (“the so what”)

• Previous team management, mentoring and training experience is required.

• Proven success in new business development and successfully meeting new business revenue goals.

In sum, we are looking for someone who is driven to challenge the status quo of existing analytical thinking and statistical methodologies and who also has a keen interest in working with growth-oriented, fast-moving, and competitive clients who are leaders or challengers in dynamic and/or high-volume categories (e.g., consumer packaged goods, supplements, beverage, beer, spirits, restaurants, retail, fashion, finance, entertainment, pharma, biotech, etc.). Hiring range for this position is 130K - 170K+. If this sounds like you, please apply.  We’re looking forward to learning more about you!

Egg Strategy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.