Rebrand Lead Graphic Designer

If you're passionate about branding, love creating logos from scratch, and enjoy helping clients discover and communicate who they are, we need to talk.

We're looking for a Rebrand Lead Graphic Designer who specializes in developing memorable brand identities while serving as a creative leader for both clients and the Lemon Seed team. This role combines exceptional design talent with strategic thinking, confident client communication, and a passion for developing others.

You'll lead brand creation and rebranding projects from concept through execution, helping clients transform their vision into a cohesive visual identity that reflects their story, builds trust, and supports their business goals. Success in this role comes from combining strong design expertise with confident communication, sound judgment, and the ability to guide both clients and teammates through the creative process.

What You'll Do

Brand Development

• Lead complete brand creation and rebranding projects from discovery through implementation.
• Design distinctive logos, custom typography, brand identities, visual systems, and comprehensive brand guidelines.
• Develop creative concepts that accurately communicate each client's story, personality, and market position.
• Create brand systems that extend consistently across every customer touchpoint.
• Ensure every creative recommendation aligns with the client's marketing strategy and long-term business goals.

Client Leadership

• Guide clients through the branding and design process, helping them move from uncertainty to confident decisions.
• Present creative concepts and clearly explain the strategy behind every recommendation.
• Help clients articulate feedback and translate ideas into actionable creative direction.
• Lead difficult conversations with professionalism, empathy, and confidence.
• Balance exceptional client service while protecting project scope, timelines, and the Creative Team's time.

People Leadership

• Coach and mentor designers through creative challenges rather than simply providing answers.
• Provide constructive feedback that strengthens both the work and the designer.
• Foster a culture of collaboration, accountability, and continuous improvement.
• Build confidence in others by helping them think through challenges, communicate their ideas, and grow as creative professionals.
• Recognize when teammates need encouragement, coaching, or direction, and provide the support needed to keep projects moving forward.
• Create and refine processes that improve consistency, efficiency, and the overall success of the Creative Team.

Collaboration & Production

• Partner with Strategists, Marketing Coordinators, and Leadership to develop cohesive marketing campaigns.
• Prepare production-ready artwork for print and digital applications.
• Troubleshoot production challenges involving vendors, printers, signage, and manufacturers.
• Ensure files meet all production specifications before final delivery.

How You'll Show Up

• Take initiative and keep projects moving forward.
• Lead conversations with confidence and professionalism.
• Build trust through preparation, communication, and follow-through.
• Help clients make informed decisions, even when they aren't sure how to communicate their ideas.
• Coach teammates in ways that build confidence and independence.
• Think strategically before designing.
• Balance creativity with efficiency, deadlines, and business objectives.
• Continuously improve your work, your teammates, and the agency's creative processes.

What Success Looks Like (KPIs)

• Clients feel confident and supported throughout the branding process.
• Brand identities accurately reflect each client's story and business goals.
• Rebrand projects are delivered on time while maintaining exceptional quality.
• Designers continue developing through coaching and collaboration.
• Production issues and revisions are minimized through thoughtful planning.
• Creative quality continues to elevate across the agency.

What We're Looking For

The ideal candidate is someone who:

• Has a passion for branding and identity design.
• Enjoys leading client conversations and building confidence in creative recommendations.
• Takes initiative and enjoys solving creative challenges.
• Thrives in a fast-paced agency environment.
• Builds trust through strong communication and follow-through.
• Balances confidence with humility and collaboration.
• Sees both the client's perspective and the agency's perspective when making decisions.
• Raises the performance of those around them through coaching and leadership.

Qualifications

• 5+ years of professional graphic design experience, preferably within a marketing or branding agency.
• Exceptional portfolio demonstrating logo design, branding, and complete brand identity systems.
• Advanced typography skills, including custom typography and type manipulation.
• Strong conceptual thinking with the ability to transform ideas into memorable visual identities.
• Experience presenting branding concepts and earning client buy-in through thoughtful communication.
• Strong understanding of branding strategy, visual hierarchy, color theory, layout, and composition.
• Experience designing comprehensive brand systems across a variety of applications, including vehicle wraps, printed collateral, signage, apparel, promotional materials, and trade show displays.
• Advanced proficiency in Adobe Creative Cloud (Illustrator, Photoshop, and InDesign).
• Strong understanding of print production, vendor communication, and file preparation.
• Experience mentoring or coaching other designers is preferred.
• Experience designing production-ready vehicle wraps and other large-format graphics is preferred.

Portfolio Requirements

Please include a portfolio that showcases:

• Original logo designs
• Branding and rebranding projects
• Strong typography and layout design
• Brand implementation across multiple applications

Preferred examples include:

• Brand guidelines
• Custom typography
• Character illustration
• Vehicle wraps
• Print collateral and stationery
• Marketing & advertising collateral
• Trade show displays
• Signage
• Apparel

Details

• Full-time
• Standard working hours are 8:00 AM to 5:00 PM Central Time (CT), Monday through Friday
• Salary: $65,000–$80,000, based on experience

Zesty Perks

• Medical, dental, and vision coverage, with Lemon Seed paying 75% of employee medical premiums
• Company-paid life insurance & AD&D
• 401(k) with up to a 4% company match
• 80 hours/year Paid Time Off that increases with tenure
• At least 11 paid holidays, including your birthday
• Paid parental leave for eligible employees
• 2 hours of Flex Time each month
• Christmas Club savings program

Why Lemon Seed

Lemon Seed Marketing partners with home service companies across the country to build brands that stand out and marketing that drives results.

We're a collaborative, fast-paced agency that values ownership, creativity, continuous improvement, and doing great work together. If you're passionate about branding, enjoy solving creative challenges, and want to make a meaningful impact on both our clients and our team, we'd love to hear from you.