Public Relations Manager

About the Company:

Founded in 2008 by Ross Sapir, Roadway Moving is built on the core principles of accountability, kindness, generosity, and dedication. These values drive a culture of excellence, where our people not just our trucks, set us apart in a crowded industry. We believe in investing in both our employees and our clients, fostering an environment rooted in respect, urgency, clear communication, and appreciation. At Roadway, we don’t just move boxes, we move lives, and we do it with a commitment to making the experience remarkable for everyone involved.

Responsibilities:

• Develop and execute a national earned media strategy focused on credibility and authority.

• Build and maintain relationships with tier-1 outlets (NYT, WSJ, Forbes, Bloomberg, CNBC, etc.).

• Secure executive interviews, expert commentary, and feature placements tied to housing, relocation, and entrepreneurship.

• Create compelling founder narratives aligned with company growth and premium positioning.

• Build and manage an annual earned calendar aligned to peak season and expansion markets.

• Track and report on impact metrics beyond impressions (branded search lift, inquiries, referral signals).

• Secure AI-indexable coverage that strengthens citation visibility in AI search platforms.

• Support CEO visibility through curated speaking opportunities and coordinated media coverage.

• Develop strategic celebrity or cultural collaborations that drive earned amplification.

• Establish local authority in expansion markets through regional media and business journal placements.

Requirements:

• 5–8 years of PR, communications, or earned media experience.

• Proven track record securing national media placements.

• Strong media relationships across business, real estate, luxury, or lifestyle verticals.

• Exceptional writing and storytelling skills.

• Demonstrated experience leveraging AI tools (e.g., ChatGPT, media intelligence platforms, AI search monitoring tools) to enhance pitching strategy, coverage tracking, and authority-building initiatives.

• Experience tying PR performance to business outcomes.

• Understanding of search evolution, AI discovery, and authority signals.

• Strategic thinker with strong execution capability.

• Comfortable operating in a fast-moving, growth-stage environment.

• Preferred background in real estate, luxury services, founder-led brands, or high-growth companies.
  

Why Roadway?

We care about the people who work here, and we put real effort behind that. That looks like training that actually prepares you, managers who coach instead of just assign, and clear paths to grow. It looks like knowing the people you work with. It looks like being trusted with real work early. We have teams across the United States and internationally, and they get the same version of this company. Same standards, same investment, same care. Where you sit does not change what you get from us. The thing we believe most: how we treat our people shows up in how our customers are treated. That is not a slogan for us, it is how we make decisions. Our employees rate us a 93 on employee Net Promoter Score, our customers rate us between 4.5 and 4.9, and we have been named a Stevie Award Employer of the Year three times, including Gold for Talent Acquisition. We are proud of that, and we know it only stays true if we keep earning it.

Recruiting agencies

Thanks for thinking of us. We run our searches in house and aren't taking agency submissions for this role, so please don't reach out to our hiring managers or People team about it. Unsolicited resumes become the property of Roadway Moving and no fee is owed if we hire that candidate. If we ever need outside support, we'll come to you.

Note: The above description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. All personnel may be required to perform duties outside of their normal responsibilities due to the nature of work performed to accomplish Roadway Mover’s mission. Roadway Movers, Inc. is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Roadway Movers, Inc. makes hiring decisions based solely on qualifications, merit, and business needs at the time.