Product Sales Manager

The Product Sales Manager will lead and manage the SRP and Novus Products business in the United States. This role includes overseeing both product lines in collaboration with our strategic partner and maintaining strong relationships with existing distributors.

The Product Sales Manager will also promote the products to our franchise network and independent shops, and coordinate participation in trade shows and tabletop events at retailer locations. Additional responsibilities include building a robust pipeline of national, regional, and local prospects across the automotive, marine, and related retail sectors, as well as contributing to the development of new products.

Responsible for all aspects of the sales of the SRP and Novus Products lines.  These responsibilities include marketing, Market Analysis, customer support, prospecting, technical assistance, account management, sales forecasting, budgeting, strategic planning, and credit and collections.

Key Responsibilities

Sales & Business Development

• Promote and sell the SRP and Novus product lines an negotiate agreements, contracts, pricing, and promotional strategies
• Develop new business opportunities in different segments
• Achieve and exceed sales targets, revenue growth, and customer adoption goal
• Serve as the primary point of contact for strategic partners and customers
•        Develop and maintain strong business relationships with key decision-makers

Product Expertise & Training

• Deliver product demonstrations, training sessions, and technical support to customers.
• Educate customers on product performance, safety standards, and application best practices.

Market Development

• Identify trends, customer needs, and competitive activity in the automotive retail environment
• Provide insights and recommendations to management on pricing, positioning, and promotional strategies.
• Assist marketing in the development of sales tools, technical materials, and customer programs.

Collaboration & Reporting

• Work closely with the sales, marketing, supply chain, and customer service teams to ensure consistent execution of account plans.
• Track and report on sales performance, pipeline development, and customer feedback.
• Participate in trade shows, industry events, and regional meetings as required.

Qualifications and Key Competencies

• Bachelor’s degree in business, Sales, Marketing, or related field (or equivalent experience).
• 10+ years of sales experience
• Proven track record of meeting/exceeding sales goals and growing accounts.
• Ability to travel regularly to customer sites (up to 50–60%).

• Advanced proficiency in Microsoft Excel, PowerPoint, and OneNote.
• Strong presentation and communication skills, with the ability to effectively convey information to internal and external stakeholders.
• Excellent numerical and analytical skills, with a high level of accuracy and attention to detail.
• Ability to perform margin analysis, profitability calculations, pricing evaluations, and financial assessments.
• Comfortable working with data, preparing reports, and translating insights into actionable business recommendations.
• Customer-focused with strong relationship-building skills.
• Technical aptitude with the ability to explain and demonstrate product performance.
• Results-driven, self-motivated, and proactive.
• Collaborative team player who thrives in a fast-paced environment.