Product Owner & Media Buyer

Our client is a group of companies with a new project being built, where they need a Product Owner to take charge of the product, collaborating with the founders, and to also manage the Media Buying and Social Media for this new project, which is set to be launched across Europe.

This is a fantastic opportunity if you want to plan, launch, and optimize a new online product as well as managing paid acquisition campaigns with a strong focus on Google Ads and PPC, running structured A/B tests to continuously improve performance.

If you’re based somewhere in Europe and will be engaged as a contractor, full-time, and you will invoice the company. Salary idea €28-35K.

The company has an office in Limassol and could offer “classic” employment if you want to work from their office in Cyprus.

Role & Responsibilities

• Plan, execute, and manage PPC campaigns, with a strong focus on Google Ads

• Plan and manage the company's product (website) with the help of developers

• Design and run A/B tests across ad creative, landing pages, and targeting to continuously improve performance

• Monitor budgets, bids, and KPIs, optimizing for ROAS/CPA

• Ensure all campaigns adhere to white-hat, compliant advertising practices

• Act as a point of contact for visa-related information and processes relevant to the business

• Support and provide guidance on sweepstake promotion requirements and rules

• Collaborate with internal teams to align campaign strategy with business goals

• Report on campaign performance and provide actionable insights

Education, Skills & Experience

• Experience in a similar role

• Previous hands-on experience with PPC and Google Ads – non negotiable

• Proven experience running A/B tests and interpreting results to drive optimization

• Strong communication skills in English (C2), both written and spoken

• Keen eye for detail with the ability to handle multiple tasks at once

• Comfortable working remotely / cross-border with minimal supervision

• Familiarity with visa/immigration processes (or willingness to learn and act as an internal resource)

• Prior exposure to sweepstake or promotions-based marketing models

• Experience with additional PPC platforms (Meta Ads, Microsoft Ads, etc.)

• Highly results-driven!

About the Role

• Salary €28-35K

• Fully remote based in Europe (employment can be offered if based in Cyprus)

• Working Central European "Office Hours"

Kindly apply with your detailed CV in English.

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