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Linda Werner & Associates

Product Marketing Manager V | Digital Advertising

Posted 2 days ago
10+ years experience
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AI Summary

The Product Marketing Manager will lead product strategy, go-to-market initiatives, and cross-functional collaboration to support digital advertising and creator marketing solutions. They are responsible for conducting market research, managing product testing, and driving complex projects to align product roadmaps with business objectives.

 

We are seeking an experienced Product Marketing Manager V to support developing innovative digital advertising, creator marketing, and business solutions.

This is an exciting opportunity to influence product strategy and go to market initiatives for products that connect businesses, advertisers, creators, and consumers across a global digital platform.

In this role, you will partner closely with Product Management, Sales, and cross functional stakeholders to shape product roadmaps, identify market opportunities, and develop compelling product positioning and messaging.

The ideal candidate brings a combination of business strategy, analytical expertise, product marketing experience, and strong project management capabilities. Success requires someone who can navigate ambiguity, influence stakeholders, and independently drive complex initiatives in a fast paced environment.

Key Responsibilities

  • Product Strategy & Market Research: Conduct market, customer, and competitive research to identify opportunities, understand advertiser needs, and influence product strategy and roadmap priorities.

  • Go to Market Strategy & Execution: Develop and execute go to market strategies, including product positioning, messaging, launch readiness, and stakeholder communications.

  • Advertiser Research & Product Testing: Coordinate research initiatives, recruit participants, partner with advertisers to facilitate product testing, and evaluate performance to gather actionable insights.

  • Cross Functional Collaboration: Work closely with Product Management, Sales, and business teams to align product development with market needs and business objectives.

  • Strategic Recommendations: Develop structured analytical frameworks to evaluate business challenges, assess opportunities, and present recommendations to stakeholders and leadership.

  • Project Management & Execution: Independently manage complex, highly visible projects involving multiple stakeholders, competing priorities, and evolving business requirements.

  • Stakeholder Management: Communicate strategic decisions, project progress, risks, and recommendations while maintaining alignment across teams.

  • Risk Management & Problem Solving: Proactively identify challenges, manage escalations, and drive timely resolutions to support successful outcomes.

Minimum Qualifications

  • 8+ years of professional experience in product marketing, management consulting, business strategy and operations, digital marketing, advertising, analytics, or another analytical discipline.

  • Demonstrated experience managing complex, highly visible projects with multiple stakeholders.

  • Experience contributing to product strategy, setting strategic direction, and executing go to market plans.

  • Strong project management capabilities with a proven ability to independently drive initiatives from planning through execution.

  • Experience conducting market research, evaluating business opportunities, and translating insights into strategic recommendations.

  • Strong analytical and problem solving skills, including the ability to develop structured frameworks for complex challenges.

  • Proven ability to collaborate with and influence cross functional partners and senior stakeholders.

  • Excellent written and verbal communication skills, including the ability to simplify complex concepts.

  • Ability to thrive in a dynamic environment with shifting priorities and ambiguity.

Preferred Qualifications

  • Experience in digital advertising, advertising technology, or performance marketing.

  • Knowledge of creator marketing, social media advertising, and digital commerce.

  • Experience supporting advertising products, digital platforms, or emerging marketing technologies.

  • Background in management consulting, business strategy, or strategic operations.

  • Experience conducting advertiser research, coordinating product testing initiatives, or developing product positioning and messaging.

If you are a strategic, analytical product marketing professional who enjoys solving complex business challenges, influencing product direction, and driving results, we encourage you to apply.

Location: United States - Remote

Role type: Contract 7 Month Position 

Expected hours: 40 per week 

Benefits:

  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Application Question(s):

  • Do you or will you in the future require any sponsorship to work in the US?

Language:

  • English  (Required)

 

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