Product Marketing Manager (AI Function)

About Us

Foundever™ is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we are the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology, and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.

We are looking for a Product Marketing Manager to define and lead how our products are positioned, launched, and communicated internally. This role can be based in EMEA (CET time zone), remote working available.

Job Summary

We are seeking a enthusiastic, strategic, and execution-focused Product Marketing Manager to join our Product, QA & Design organization. This role owns the end-to-end product marketing and go-to-market (GTM) strategy across departments, while ensuring our products are clearly understood, differentiated, and adopted at scale.

You will lead the technical writing and product documentation function, work in close partnership with Product Managers, Technical writers, and collaborate cross-functionally with Marketing, Solutions, Sales, Enablement, and Operations. As an AI native leader, you will actively leverage AI to work smarter, faster, and at scale—setting the standard for modern product marketing within Foundever.

Primary Job Responsibilities

• Own and lead the global product marketing and GTM strategy for Foundever products, ensuring strong cross-departmental alignment.
• Lead and mentor the technical writing and product documentation team, setting standards for clarity, consistency, and quality.
• Partner closely with Product Managers to translate technical capabilities and release notes into clear, compelling user-facing narratives.
• Define product positioning, value propositions, messaging frameworks, and feature naming in collaboration with Product and Marketing.
• Oversee the creation and maintenance of product documentation, FAQs, internal guides, and enablement materials.
• Drive product launch planning and execution across Marketing, Sales, Enablement, and Operations teams.
• Create and publish regular product news digests to keep internal stakeholders aligned on roadmap progress and releases.
• Organize and host internal product webinars, demos, and enablement sessions for global audiences.
• Develop, review, and refine sales enablement assets, including battle cards, competitive positioning, and strong value arguments.
• Create engaging demo videos and product walkthroughs that clearly communicate value and use cases. Push and select tool for in app user-engagement and product communication strategy
• Act as the primary bridge between Product teams and users, ensuring feedback informs messaging and GTM strategy.
• Champion AI-driven ways of working to improve speed, quality, and scale of product marketing outputs.

What you need in order to be shortlisted

Experience
Minimum of 4–6 years of experience in Product Marketing, Product Communications, or a related leadership role.
Proven experience owning and executing GTM strategies for complex, technology-driven products.
Demonstrated leadership experience
Strong background translating highly technical concepts into impactful, user-centric messaging.
Experience working cross-functionally with Product, Marketing, Sales, and Enablement teams.

Skills / Abilities / Knowledge
Exceptional written, verbal, and visual communication skills, with strong storytelling capability.
Strategic mindset combined with hands-on execution and delivery focus.
Strong leadership and stakeholder management skills across global, cross-functional teams.
AI-native approach to work—actively using AI to improve productivity, quality, and decision-making.
Ability to structure compelling product narratives, demos, and competitive arguments for diverse audiences.
Comfort operating in fast-paced, evolving product environments.

Education and Qualifications

Education
Degree in Marketing, Business, Communications, Product Management, or a related field.

Languages
• Excellent conversational and written knowledge in English (C1 level minimum).
• French or Spanish language skills are a bonus.

Tools and Applications

• Proficiency with MS Office tools (Word, Excel, PowerPoint, Outlook).
• Experience with collaboration, documentation, and product tools (e.g., Jira, Confluence, Miro).
• Hands-on experience with Loom or similar tools to create engaging demo videos and walkthroughs. Strong, practical use of Generative AI as a core part of daily work (required, not optional).
• Knowledge of CX platforms or SaaS products is a bonus.

Our Offer

• Impactful work. Ownership of product marketing and GTM strategy for products used at global scale.
• Professional growth. Leadership opportunities in a dynamic, AI-forward, remote-friendly environment.
• Competitive compensation. Attractive salary and benefits package.
• Collaborative environment. A strong, supportive culture with opportunities for occasional travel, training, and company events.