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AI Summary
Role Overview
The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes.
Key Responsibilities
Post-Close Activation
Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption
Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them
Increase 90-day customer activation rate by a measurable amount within 6 months of hiring
Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion
Positioning & Messaging
Own positioning, messaging, and narrative for Audiohook's platform and key product lines
Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas
Launches & Sales Enablement
Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement
Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides
Cross-Functional Collaboration
Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field
Communicate clearly and proactively in a remote-first environment
Qualifications
Required
4+ years of B2B product marketing experience
Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches
Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users
Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement
Comfortable working directly with customers — interviews, advisory boards, win/loss research
Preferred
Experience in adtech, martech, or SaaS
Experience building reference programs or customer advocacy motions
Experience in a startup or high-growth company
Comfort using AI tools to research, draft, and iterate on messaging
What We Offer
Fully remote work environment
Competitive salary and equity opportunities
Performance bonuses
Health, dental, and vision benefits
Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend
Flexible PTO and remote-friendly culture
Bi-annual Corporate Offsites
Opportunity to help shape a function at a rapidly scaling tech company
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