Product Marketing Manager

Product Marketing Manager 

Varonis (Nasdaq: VRNS) secures AI and the data that powers it. The Varonis platform gives organizations automated visibility and control over their critical data wherever it lives and ensures safe and trustworthy AI from code to runtime. Backed by 24x7x365 managed detection and response, Varonis gives thousands of organizations worldwide the confidence to adopt AI, reduce data exposure, and stop AI-powered threats. 

As a Product Marketing Manager, you’ll have the unique opportunity to shape how we bring our leading platform to market. 

This role goes well beyond managing launches. You’ll act like the GM of your product line, deeply understanding how the product is sold, why customers buy (or don’t), and how we win — and you’ll use those insights to shape messaging, content, enablement, and strategy. 

Responsibilities: 

Own product messaging, positioning, and market narrative 

•        Dig into the technical details: be confident demoing the platform, ask questions of product, and serve as the SME for sales questions, RFPs, etc. 

•        Deeply understand your product line: buyer personas, use cases, differentiation, and value 

•        Develop clear, compelling positioning and messaging that resonates with CISOs, security teams, and business stakeholders 

•        Continuously refine messaging based on real‑world feedback from customers, prospects, and the field 

Run the product like a business (GM mindset) 

•        Get out in the field and talk to customers and prospects firsthand 

•        Work with the sales teams and listen to calls to understand buying objections, deal friction, and what truly resonates 

•        Analyze wins and losses to identify patterns, competitive gaps, and messaging improvements 

Create content that drives revenue 

•        Own and create core product marketing assets including:  

•      Datasheets, solution briefs, and web content 

•      Sales decks and talk tracks 

•      Thought leadership content, buyer’s guides, and POV pieces 

•      Case studies 

Lead product launches end to end 

•        Own the full lifecycle of product launches—from messaging strategy and launch planning to market rollout 

•        Work closely with Product Management to understand what’s shipping and why it matters 

•        Partner with Enablement to ensure Sales, Marketing, and Customer‑facing teams are fully enabled 

Build proof and customer evidence 

•        Own case studies and customer stories for your product line:  

•      Identify strong candidates from wins and from partnering with Customer Marketing 

•      Interview customers to extract value and outcomes 

•      Partner with Customer Advocacy to turn stories into scalable sales and marketing assets 

Be the competitive and market intelligence engine 

•        Stay up to date on the competitive landscape for your product area 

•        Partner with the Competitive team to ensure battlecards, objection‑handling frameworks, and market-facing competitive documents are current and compelling 

•        Support Sales on high‑stakes, competitive deals with sharp, credible messaging 

The ideal candidate will have: 

•        3+ years of product marketing experience in B2B technology, preferably in data security, DSPM, DLP, or database activity monitoring (DAM) 

•        Excellent written, verbal, and visual communication skills with an insane attention to detail 

•        Technical aptitude and an innate curiosity for figuring things out 

•        A bias for action with a track record of taking projects from idea to execution to results 

•        An AI-first mentality where you are constantly experimenting and looking to build efficiency 

•        Camaraderie with teammates and a collaborative drive to succeed 

This position is remote with occasional travel to Varonis offices and to corporate tradeshows. Regular remote meetings with colleagues with Israel is required. 

We invite you to check out our Instagram Page to gain further insight into the Varonis culture!

@VaronisLife

Varonis is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics

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