Product Marketing Manager

ABOUT US

HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client’s everyday operations to understand their people's goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.

We partner with companies expecting or experiencing high growth who need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.

OUR CLIENT

Location: Raleigh, NC HQ (Remote)

Industry: Government Technology (SaaS)

Company Size: 50+

What They Do: Our client offers an end-to-end operating system for public agencies to communicate, listen, and make informed decisions. As an all-in-one engagement and communications platform, their mission is to connect government agencies with the communities they serve and facilitate equitable participation and representative data.

Contact HirexHire for more client information

THE ROLE

Our client is seeking a strategic and results-driven Product Marketing Manager to sit at the intersection of product, sales, and marketing. This role is responsible for owning positioning, messaging, and go-to-market strategy to drive pipeline growth and revenue. The Product Marketing Manager will translate complex product capabilities into clear, compelling narratives, enable sales teams with impactful tools and insights, and ensure alignment across teams to bring products and features to market effectively.

WHAT YOU WILL DO

• Develop and refine messaging frameworks and value propositions tailored to target audiences and buyer personas

• Translate product capabilities into clear, benefit-driven content that resonates with customers

• Own go-to-market strategy and execution for new products and features

• Lead market segmentation, persona development, and channel strategy to drive growth

• Build and maintain customer journey maps to improve engagement across touchpoints

• Create sales enablement materials including playbooks, pitch decks, and solution briefs

• Partner with sales leadership to strengthen positioning in competitive situations

• Develop in-product messaging strategies to support onboarding, adoption, and engagement

• Conduct market, customer, and competitive research to inform strategy and positioning

• Collaborate cross-functionally with product, sales, customer success, and design teams

WHAT YOU WILL NEED

• 4 to 6 years of product marketing experience, ideally within B2B SaaS or a related industry

• Proven success developing and executing go-to-market strategies with measurable impact

• Strong ability to create messaging and positioning based on customer insights and personas

• Experience with marketing and sales tools such as CRM and engagement platforms

• Excellent written and verbal communication skills with strong storytelling ability

• Analytical mindset with the ability to use data to inform decisions

• Strong project management skills and ability to manage multiple priorities

• Highly collaborative with the ability to influence cross-functional stakeholders

• Comfortable working in a fast-paced and evolving environment

• Experience supporting public-sector or government-focused customers is a plus