Product Launches & Sales Enablement Lead, North America

Title: Manager, Product Launches & Sales Enablement, North America

Location: Remote

Job Description:

We’re looking for a strategic and execution-driven marketing leader to own go-to-market (GTM) execution for all new product and solution launches across North America, while also leading marketing efforts for emerging non-insurance verticals.

In this role, you’ll act as the bridge between Global Product Marketing and the North America field organization, translating global positioning into market-ready launch programs that generate pipeline, accelerate deals, and strengthen our position as a leading InsurTech platform. You’ll own the full launch lifecycle, from strategy through post-launch analysis, while ensuring Sales is fully enabled to win.

What You’ll Do:

• GTM Launch Planning & Execution: Own end-to-end GTM plans for all North America product, solution, and major feature launches—from pre-launch strategy through 90-day post-launch review; define launch tiering and build repeatable playbooks
• Sales Enablement & Readiness: Lead North America sales readiness, partnering with Sales Enablement and Product Marketing to deliver battle cards, pitch decks, objection handling, competitive positioning, and demo narratives; establish readiness scorecards
• Launch Campaigns & Content: Design integrated launch campaigns in partnership with Integrated Campaigns; develop key launch assets (press releases, emails, landing pages, webinars/events); localize global content for North America audiences
• Customer & Partner Communications: Own customer-facing launch communications; partner with Customer Success and Account Management to identify early adopters and references; develop partner-facing materials
• Post-Launch Measurement: Own launch performance tracking; lead 30/60/90-day retrospectives and share insights with Global Product Marketing to inform future roadmap and launches
• Non-Insurance Vertical Ownership: Lead GTM execution for emerging verticals, including Mortgage Banking for Decisioning solutions

What You Bring:

• Strong GTM mindset – you design structured, end-to-end launch strategies and execute with discipline
• Excellent storytelling skills, with the ability to translate complex technical capabilities into clear, buyer-focused messaging
• Proven ability to lead cross-functional initiatives across Sales, Product Marketing, Customer Success, and Field Marketing
• Executive presence and confidence engaging with senior stakeholders, including Sales leadership
• Understanding of (or ability to quickly learn) the North America insurance and Insurtech landscape

Requirements:

• 8–12 years of B2B marketing experience, including 4+ years in product marketing, GTM launch management, or field marketing
• Experience in enterprise software, SaaS, and/or Insurtech strongly preferred
• Proven success leading full-cycle product launches that drive pipeline and support sales acceleration
• Experience partnering closely with Sales Enablement and Product Marketing teams
• Bachelor’s degree required; MBA preferred

At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.

Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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