Design and implement data ingestion pipelines and personalized marketing solutions using Salesforce Data Cloud and Marketing Cloud. Collaborate with cross-functional teams to ensure data governance, privacy compliance, and seamless integration of customer data across platforms.
Salesforce Data & Marketing Cloud
We are seeking a highly skilled and motivated Data Cloud and Marketing Cloud Engineer to join our growing team. This role will be responsible for designing, implementing, and optimizing solutions across Salesforce Data Cloud (formerly Customer Data Platform) and Marketing Cloud to enable personalized, data-driven marketing experiences. You will work closely with cross-functional teams including marketing, data engineering, and CRM to ensure seamless integration and activation of customer data.
Requirements:
Must:
3+ years of experience with Salesforce CRM, Marketing Cloud and/or Data Cloud.
Strong knowledge of Data Extensions, SQL, AMPscript, and data modeling.
Experience with ETL processes and integrating data from multiple sources.
Familiarity with REST/SOAP APIs and Marketing Cloud Connect.
Understanding of customer journey orchestration and marketing automation.
Preferred:
Salesforce certifications (e.g., Marketing Cloud Developer, Data Cloud Consultant).
Experience with CDP platforms, identity resolution, and consent management.
Knowledge of privacy regulations (GDPR, CCPA) and data compliance practices.
Key Responsibilities:
Salesforce Data Cloud (CDP):
Design and implement data ingestion pipelines from multiple sources (CRM, web, mobile, offline).
Configure and manage data models, identity resolution, and calculated insights.
Ensure data governance, privacy compliance, and data quality across the platform.
Collaborate with data engineering teams to optimize data flows and transformations.
Determine future real-time architecture and its impact on SDC SDK/API development, Web and Email Personalization.
Integrate Social Engagement (LinkedIn) and Advertising (Viant) data into SDC to drive Web and Email Personalization.
Integrate Webinar and Data Packs external data feeds while leveraging and enhancing Identity Resolutions Rules.
Maintain and update documentation related to SDC architecture, data dictionary, data lineage and data governance.
Investigate ingestion of Lakehouse data instead of CRM/MCE connectors from an data quality and credit consumption perspectives.
Salesforce Marketing Cloud:
Develop and maintain journeys, automations, and personalized campaigns using Journey Builder, Automation Studio, and Email Studio.
Integrate Marketing Cloud with Data Cloud and other platforms (e.g., CRM, analytics tools)
Implement Data Extensions, AMPscript, SQL queries, and scripting for dynamic content and segmentation.
Monitor campaign performance and troubleshoot issues related to deliverability, tracking, and personalization.
Migrate existing Marketing Cloud segments & data transform into SDC architecture while balancing credit consumption.
Cross-Platform Integration & Strategy:
Partner with marketing and analytics teams to define use cases and translate them into technical solutions.
Support A/B testing, audience segmentation, and real-time personalization strategies.
Stay current with Salesforce releases and best practices to recommend platform enhancements.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
