PPC Client Strategist
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AI Summary
|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com
LocaliQ is seeking a Digital Marketing Client Strategist to manage and grow client advertising programs across paid search (PPC), display, social media advertising, and digital/print media. This role is ideal for a results‑driven, client‑focused professional who enjoys combining campaign strategy, data analysis, and relationship management.
In this post‑sales role, you’ll serve as the primary client contact, ensuring campaigns are optimized to exceed performance goals while maximizing return on investment (ROI).
Key Responsibilities
- Own the post‑sale client relationship and serve as the primary day‑to‑day contact
- Partner closely with Sales to deliver results aligned to shared revenue and growth goals
- Develop and manage multi‑channel digital advertising strategies (Search, Display, Social, O&O)
- Lead recurring performance reviews (weekly, monthly) translating metrics into actionable insights
- Analyze campaign data, trends, and KPIs to optimize performance and ROI
- Collaborate with post‑sales optimization, ad operations, and digital solutions teams
- Ensure consistent branding and messaging across paid and organic digital channels
- Proactively identify growth opportunities, optimization strategies, and new marketing solutions
- Maintain daily proficiency in CRM systems, paid advertising platforms, and proprietary tools
- Act as liaison between clients and backend delivery teams to meet and exceed objectives
Required Skills & Experience
- Strong knowledge of digital advertising platforms including PPC, display, social media ads, and analytics
- Experience managing client‑facing digital marketing accounts
- Ability to interpret performance data and make strategic campaign recommendations
- Excellent verbal and written communication skills
- Proven track record in relationship management and account growth
- Comfort working in fast‑paced, performance‑driven environments
- Ability to manage multiple campaigns and priorities simultaneously
- Proficiency with Google Ads, Google Analytics / GA4, Excel, and PowerPoint
Core Competencies
- Digital Marketing & Paid Media Expertise (PPC, programmatic display, social, email)
- Data Analysis & Performance Optimization
- Client Success & Customer Focus
- Cross‑Functional Collaboration
- Creative & Analytical Problem Solving
- Adaptability in a Rapidly Changing Digital Landscape
- Attention to Detail & Process Improvement
Qualifications
- Bachelor’s degree in Marketing, Business, Advertising, Communications, or related field
- 2+ years managing digital advertising campaigns
- 3+ years client‑facing account management or ser
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The annualized base salary for this role will range between $55,000, and $75,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
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