PPC Analyst

We’re looking for a data-driven, curious, and proactive PPC Analyst to join our high-impact client pods. In this role, you’ll be the engine behind campaign performance—owning optimization, uncovering insights, and driving measurable results across Paid Social and Display.

You’ll partner closely with Account Managers who lead client relationships, while you focus on what you do best: turning data into smarter strategy, stronger performance, and continuous growth.

If you love digging into performance data, testing new ideas, and seeing your optimizations directly impact client success—this is your role.

What You’ll Do:

Own Campaign Performance:

• Manage and optimize campaigns across Paid Social (Meta, YouTube, Snapchat, TikTok) and Display
• Continuously refine targeting, creative, and placements to improve ROI
• Monitor performance daily and act quickly on trends and opportunities

Turn Data into Strategy:

• Analyze campaign data to uncover insights and optimization opportunities
• Translate performance into clear, actionable recommendations
• Use data storytelling to explain what’s working—and what’s next

Drive Smarter Marketing Decisions:

• Develop audience targeting strategies aligned to client goals
• Recommend creative enhancements in partnership with design teams
• Identify growth and expansion opportunities across channels

Collaborate Across Teams:

• Partner with Account Managers on client strategy and KPIs
• Work cross-functionally with Ad Ops, Sales, and Creative teams
• Contribute to client performance discussions with insights and recommendations

Innovate & Improve:

• Stay current on platform changes, trends, and emerging opportunities
• Test new approaches and bring forward innovative ideas
• Continuously improve processes and optimization strategies

What You Bring:

• 3+ years of hands-on experience managing and optimizing digital campaigns
• Strong expertise in Paid Social platforms (Meta, YouTube, Snapchat, TikTok) and Display
• Solid analytical skills with the ability to interpret complex data and act on it
• Advanced Excel skills and experience with reporting/analytics tools
• Ability to clearly communicate insights to both technical and non-technical audiences
• A proactive, self-starter mindset with strong attention to detail

How You Work:

• You’re naturally curious and always asking “how can this perform better?”
• You’re comfortable owning outcomes and moving quickly in a fast-paced environment
• You balance independent execution with strong collaboration
• You prioritize effectively and consistently deliver on deadlines
• You use data not just to report—but to influence decisions

Qualifications:

• Bachelor’s degree in Marketing, Business, Economics, or related field
• 3+ years optimizing digital advertising campaigns
• 2+ years of analytics/reporting experience

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The annualized base salary for this role will be $45, 000,00 - $55,000.00.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.