Performance Strategist (Client-Facing, Paid Media)

 Posted 6 months ago
     
5-10 years experience
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AI Summary

The Performance Strategist will serve as a client-facing lead, translating performance data into actionable insights and managing acquisition strategies across multiple platforms. They will also oversee performance metrics and collaborate on forecasting and budget planning.

The Role

We’re looking for a seasoned performance marketer with strong strategic instincts and excellent client-facing presence. This role is not purely executional — it requires someone who can own acquisition strategy, manage meaningful budgets, and confidently lead conversations with brand founders and senior operators.


Key Responsibilities

Client Leadership & Communication

- Serve as a client-facing performance lead

- Translate performance data into clear insights and recommendations

- Proactively surface risks and opportunities

- Create and present performance reports to Brand stakeholders


Paid Media Strategy & Execution

- Own acquisition strategy across Meta, TikTok, and Google Ads

- Manage multi-channel paid media budgets for $5M+ e-commerce brands and lead gen businesses. 

- Lead a team of paid specialists across Meta, Tiktok, and Google Ads


Performance Ownership

- Own LTV:CAC, MER, ROAS performance narratives

- Collaborate on forecasting and budget planning

- Own new customer / lead growth, delivering client expectations


Required Experience

- 4+ years in paid media / performance marketing

- Prior client-facing experience

- Experience with e-commerce and CPG brands ($1M+ revenue)

- Strong hands-on knowledge of Meta, TikTok, and Google Ads


Soft Skills & Mindset

- Confident communicator

- Strategic, business-oriented thinker

- Comfortable owning outcomes

- Collaborative mindset

- Strong oral and written command of English language


Why This Role

- High trust and ownership

- Direct access to leadership

- Clear path to owning accounts independently


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