Performance Marketing Specialist

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

We are specifically looking for candidates who are able to work with some overlap with the EMEA timezone to support seamless collaboration with our teams.

Please note: we are unable to offer visa sponsorship for this position. You must be an EU citizen or already hold the legal right to work in the country where this role is based to be considered.

The Role

As a Performance Marketing Specialist, this role is responsible for:

Campaign Execution

• Build, launch, and manage paid campaigns end-to-end in Meta Ads Manager — including campaign structure, audience segmentation, creative testing frameworks, and budget allocation across ad sets

• Build, launch, and manage paid campaigns in Google Ads — including keyword research, match type strategy, ad copy, bidding strategies, and negative keyword management

• Continuously monitor live campaigns across all paid channels, identifying underperforming campaigns and optimising proactively through technical adjustments and collaborating with local marketing teams on content improvements

• Own campaign trafficking across multiple countries, adhering to budget guidelines and launch processes set by the digital marketing team.

• Test and activate additional paid channels (e.g. LinkedIn, TikTok Ads, YouTube, programmatic).

Analysis & Reporting

• Track and report on full-funnel metrics: spend, CPL, lead quality, pipeline contribution, and ROAS

• Analyse conversion data using platform pixels, UTM tracking, and CRM data

• Contribute to the global team's performance marketing knowledge base and best practice documentation

Optimisation & Testing

• Design and execute structured A/B tests across creative, copy, audience, landing page, and bidding variables — with clear hypotheses and statistically sound read-out frameworks

• Proactively identify opportunities to improve campaign performance even when hitting targets

What personal qualities are we looking for?

Technical Experience

• Minimum 1 year hands-on experience with Meta Ads Manager and Google Ads as a core part of your role — not as a secondary responsibility.

Soft Skills

• Growth Mindset

• Strong attention to detail

• Strong verbal and written communication skills in English

• Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.

• Ability to productively and efficiently collaborate with a globally dispersed team.

• Analytical and problem-solving skills.

• Exceptional learning agility.

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work

• Option to work from our many locations/remotely around the globe (role dependent) with us!

• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.

• $1,000 training budget per year- we love to level up!

• Psychologist on staff

• Impressive fireside chats and workshops to help the team continuously level up

• Radical Candour is a feedback approach we live by

• We’re a global player with 28 markets (and growing) across the globe!

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam email folder for correspondence from Team Tailor.