Senior Analyst – Marketing Effectiveness - Based in Spain
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AI Summary
Create and deliver accurate analytic models to help advertisers optimize their marketing and promotional spend. Interpret data to develop concise, insightful narratives and communications for customers while meeting project deadlines.
Senior Analyst – Marketing Effectiveness - Based in Spain
Department: Marketing Effectiveness - Europe
Employment Type: Permanent - Full Time
Location: Spain
Description
Our Marketing Effectiveness department helps advertisers get the best returns on their marketing and promotional spend.
This position is based in Spain (candidates who do not currently live in Spain will not be considered).
This position is based in Spain (candidates who do not currently live in Spain will not be considered).
Key Responsibilities
- Create and Deliver accurate and appropriate analytic models using the tools and processes and assisting in ad hoc projects as advised by the Team Leader
- Interpret the analysis to create concise, insightful customer communications (presentations, documentation etc), being able to create and develop a narrative that is consistent with the data gathered.
- Ensure projects and deadlines are met in line with the client's needs.
- Continually develop marketing effectiveness knowledge and expertise, by participating on in- house trainings, as well as helping and supporting Analyst and Graduate Analyst with their development.
Skills, Knowledge and Expertise
- At least a Bachelor's Degree in Economics (with a strong focus on econometrics) or Data Science.
- You will have at least 1-3 years of experience in a similar environment.
- You will have proven, hands-on experience in econometrics and Marketing Mix Modelling (MMM).
- Good knowledge of media mix, pricing and promotions, ideally with a consultancy, media agency or media owner
- Excellent attention to detail
- Advanced numerate & analytical skill
- Competent with Excel, PowerPoint and Word
- Ideally you have had experience with R Studio, any programming skills would be advantageous
- Be able to communicate in a professional environment
- You will be fluent in English (spoken and written).
Benefits
- Flexibility to work from home. Both hybrid (Madrid) and fully remote options available.
- Training and Development Opportunities
- Summer schedule July - Sept
- 6 hour work day on Fridays (9.00 – 15.00)
- Birthday day off
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