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AI Summary
About Lyzr AI
Lyzr AI is an enterprise-grade AI architecture platform empowering organizations to build, deploy, and scale secure, agentic AI workflows. We are looking for a high-impact Email Marketing Manager to own our outbound lifecycle, nurture pathways, and account-based marketing (ABM) engines. If you are a data-driven marketer who loves crafting compelling narratives and understands how to move enterprise prospects through a complex technical sales cycle, we want to hear from you.
Role Overview
Role: Email Marketing Manager
Experience Level: 3–5 years
Location: Bengaluru, India (or Remote/Hybrid depending on company policy)
Department: Growth & Marketing
Core Responsibilities (Must-Have)
End-to-End Content & Copywriting: Strategize, write, and execute high-converting cold outreach sequences, highly engaging editorial newsletters, and highly personalized account-based marketing (ABM) campaigns tailored to executive buyers.
Deep Domain Fluency: Develop a strong, nuanced understanding of the Generative AI ecosystem, Large Language Models (LLMs), and AI Agents space to communicate Lyzr’s technical value proposition authentically.
Funnel Optimization & Pipeline Management: Map and optimize the customer journey and enterprise sales processes. Design targeted nurture workflows to successfully re-engage and move stalled pipeline leads.
Multi-Touch Orchestration: Coordinate and manage cohesive prospecting touchpoints across interconnected channels—including LinkedIn, email execution, and targeted paid ads—to create a unified omni-channel experience.
Workflow Automation & Lead Gen: Design, launch, and monitor automated marketing and sales workflows within our CRM/marketing automation stack to predictably generate high-quality pipeline, MQLs, and booked meetings.
Leadership & Culture (Good-to-Have)
Team Management: Capable of supervising, mentoring, and scaling a lean team of 1–2 junior marketing operations or content associates.
Strategic Leadership: Ability to take complete ownership of the email channel, bring fresh operational playbooks to the table, and report pipeline impact directly to leadership.
Culture Fit: Thrives in a fast-paced, high-autonomy startup environment. Possesses strong intellectual curiosity, a collaborative mindset, and a bias for execution.
Qualifications & Skills
3–5 years of proven experience in Email Marketing, Lifecycle Marketing, or Growth Marketing within a B2B SaaS or deep-tech enterprise environment.
Exceptional portfolio of written B2B copywriting (outreach sequences, newsletters, or pitch materials).
Hands-on proficiency with marketing automation tools (e.g., HubSpot, Marketo, Apollo, or Lemlist) and CRM hygiene.
Analytical mindset with the ability to track, analyze, and optimize email deliverability, open rates, CTRs, and pipeline contribution.
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