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About Pencil
At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands — we need to help global enterprises transform how marketing and creative operations work at scale.
We're solving real problems for people teams at scale, and we're hiring our first Senior People Partner to build world class people leadership from the ground up.
The opportunity: We're 100+ employees, scaling fast, and our leadership team deeply values people. We've invested in great tools (HiBob, Ashby & Claude). We have stood up version one of a number of People processes - you will own and improve these. You must be a builder - you naturally review processes and make sure they are fit for purpose, always looking for way to improve them both from an efficiency and employee experience perspective.
You're a builder by nature. You review processes, spot what's not fit for purpose, and fix it with both efficiency and employee experience in mind. You'll own performance management, manager development, and talent retention. Part coach, part strategist, part operator. Your challenge: take the signals we're seeing and turn them into systems and culture that move the needle.
Responsibilities
Own the full performance cycle - 360s, reviews, calibrations, and comp rounds
Coach and develop our managers, from new team leads to senior leaders
Lead employee relations: tough conversations, PIPs, and exits handled with care and clarity
Own and evolve our people infrastructure: onboarding, HRIS (HiBob), policies, and handbook
Partner with the leadership team on org design, headcount, and talent strategy
Drive retention and succession planning - identify flight risks early and build plans that work
Lead culture and engagement initiatives; we're open to novel formats and experimental approaches
Keep us compliant with UK employment law and evolving HR regulation
What We're Looking For
Must-Have
Deep expertise in UK employment law and employee relations
Experience building people infrastructure at a growing company
Comfort with tough conversations and coaching teams to excel (or exit)
Ability to think strategically and execute tactically
Nice-to-Have
Product company background (SaaS strongly preferred)
High-scale startup (50–300 people) + larger established company experience
Hands-on HRIS experience (HiBob a bonus) - comfortable owning data integrity, adoption, and new features
International hiring / EOR experience
Distributed/remote team experience
Our Values
Everything we do is shaped by five values. You'll be asked about these in your interviews, but more importantly, you'll live them in this role.
Fast: we move quickly and make decisions with the information we have
Surprising: we look for better ways, not the obvious ones
Simple: we cut complexity; clarity is a feature
Human: we build for people, and we treat people well
Owners: we take responsibility and see things through
Why Pencil
You won't inherit a polished function. You'll build one.
We've stood up v1 of most processes, but these will become yours to own and evolve, not just maintain
The leadership team has real conviction about people; you'll have a seat at the table, not a service desk
We use AI seriously, including in our own people processes
Novel performance formats, culture experiments, AI-led initiatives - we back new ideas when they're grounded
This role has a clear path to leading a team as we grow
Benefits
25 days PTO plus public holidays, although we operate a Flexible Time Off scheme
Health insurance / private medical cover
Monthly stipend towards wellness, fitness, and learning and development
Remote - work from anywhere in your home country
Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy
Access to our Pencil office in The Shard, London for our UK employees
Flexible working hours
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