Part-Time Marketing Content Writer

Part-Time Marketing Content Writer

Tried and True Media (TNT) | Remote | Reports to Director of Creative Operations

About TNT

We're a performance marketing agency for DTC brands in supplements and health & wellness. We've generated over $1.5B in sales for our clients since 2017.

The role

You own TNT's full agency-side content engine. Every newsletter, social media post, lead magnet, auto-responder series, and case study deck that drives leads into the agency runs through you.

You report to the Director of Creative Operations and work closely with our creative team, performance team, and sales pipeline.

What you'll own

Lead generation

• Our newsletter — writing, sending, growing the list

• Social Media (e.g. LinkedIn) content and paid ads

• Pillar SEO content and gated content

• Lead magnet production end-to-end

• Auto-responder series for captured leads

• In order to generate all of the above content, you’ll be expected to…

  • Be subscribed to the top thought leaders on media buying

  • Participate in our meetings and Slack conversations

  • Interview our creative strategists, performance managers, head of traffic, etc. on a monthly cadence

CRM & automation

• Extending our welcome series, segmentation, and tagging

• Scheduling and tracking our newsletter stats

• Building new opt-in flows

Strategy & operations

• Quarterly strategy planning and end-of-quarter reporting

• Marketing project on-time delivery

• Synthesizing client wins from the performance team into sales-ready case study decks

What you'll be measured on

• SQLs delivered to the sales team

• Campaign performance (organic and paid)

• Newsletter list growth

• Project on-time delivery

Must-haves

• 3+ years marketing experience, ideally agency or DTC

• Professional written English fluency — you'll write content across the website, newsletter, social media, gated content, and ad creative

• Spoken English clarity sufficient for sync and async work with a US-based team

• Performance marketing literacy — you understand conversion rates, CAC, LTV, MQL/SQL, and the marketing-to-sales funnel without needing to be taught

• AI fluency in content workflow — ChatGPT or Claude is part of your daily process, not an experiment

• Demonstrated project ownership from strategy through execution and measurement

• Project management discipline — you keep multiple workstreams on schedule without hand-holding

Nice-to-haves

• DTC supplement, health & wellness, or wellness brand experience

• Direct response / VSL funnel experience

• CRM hands-on with GoHighLevel, HubSpot, or Salesforce — automations, tagging, opt-in flows

• Sales or BDR background