Paid Social Lead

Sydney | Remote-first | Quarterly team offsites

This isn’t your standard paid social role.

We’re partnering with a fast-growing performance agency that’s rethinking how modern acquisition works. Their belief is simple: the future of performance marketing sits at the intersection of creative systems, automation, AI and sharp strategic thinking, not just media buying.

They’re now looking for a Paid Social Lead to help shape that future.

This is a high-impact role where you’ll lead paid social strategy across a portfolio of ambitious brands, while helping build smarter systems, better processes and a more scalable way of working. You’ll work closely with founders, influence the agency’s direction and play a key role in evolving how creative-led acquisition is delivered.

What you’ll be doing

• Leading paid social strategy across a portfolio of growth-focused clients

• Managing and optimising campaigns primarily across Meta, with exposure to TikTok and emerging channels

• Turning business problems into clear acquisition strategies backed by data and insights

• Diagnosing performance issues and identifying growth opportunities before clients do

• Building scalable systems and improving operational workflows across paid social

• Partnering with creative teams to develop high-performing ad concepts, briefs and testing frameworks

• Designing and executing structured testing strategies across audiences, creatives and campaign structures

• Acting as a trusted advisor to clients, confidently presenting insights, recommendations and performance narratives

• Helping shape the agency’s approach to AI, creative velocity and modern acquisition strategy

What they’re looking for

• Strong hands-on paid social experience within an agency environment

• Deep expertise across Meta Ads Manager and performance acquisition strategy

• Someone commercially minded who understands the relationship between spend, profitability and business outcomes

• A systems thinker who enjoys improving processes and building smarter ways of working

• Confident client communication and stakeholder management skills

• Strong analytical capability with the ability to connect platform metrics back to commercial impact

• Experience briefing creative or working closely with creative teams

• Ability to work autonomously in a remote-first environment

• Bonus points for experience within eCommerce, subscription or high-growth consumer brands

Why this role stands out

• Genuine opportunity to shape the future direction of the agency

• Work directly with founders and influence how the paid social function evolves

• Remote-first culture with flexibility and autonomy built in

• Exposure to cutting-edge AI tools and creative-led acquisition strategies

• Sophisticated clients who value strategic thinking over vanity metrics

• Quarterly team gatherings and a highly collaborative environment

• A role designed for someone who wants ownership, not micromanagement

Salary

$120,000 base salary, with flexibility for the right person.

Note: This role is open to AU-based candidates with full work rights.