Paid Search & Youtube Manager

About the Job

Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.

We’re looking for an exceptional Paid Search & YouTube Manager to help scale Mars Men’s next stage of growth. You’ll own the strategy, execution, and day-to-day performance of our Google Ads and YouTube Ads channels, driving efficient customer acquisition while growing revenue and acquisition volume.

You’ll work closely with our Growth, Creative, and Analytics teams to translate business goals into campaign strategy, build a structured testing roadmap, and continuously improve performance. This is a role for a highly analytical, hands-on performance marketer who takes ownership of channel results, knows how to turn data into action, and thrives in a fast-moving environment where their work has a direct impact on the business.

• 3–5+ years of hands-on Google Ads experience, ideally at a fast-growing DTC, eCommerce, subscription, or consumer brand, with a track record of improving performance and scaling acquisition.
• Deep expertise in paid search and Google Ads, with the ability to independently build, manage, troubleshoot, and optimize campaigns and translate business objectives into effective channel strategy. Experience with YouTube Ads is strongly preferred.
• Proven ability to own performance against CPA and ROAS targets, balancing acquisition volume, revenue growth, and efficiency while making sound decisions about when and where to scale spend.
• Strong analytical skills and a data-driven approach to problem-solving, with advanced proficiency in Excel or Google Sheets and experience using GA4, Northbeam, or similar analytics and attribution tools.
• A deep understanding of conversion tracking and measurement, including attribution, conversion signals, and performance-based bidding, with the ability to identify data quality issues and turn insights into actionable improvements.
• A strong bias toward ownership and action, with the ability to operate independently, prioritize effectively, communicate clearly, and move work forward in a fast-paced startup environment.

Life at Mars Men

• Competitive Compensation - We offer a strong salary and benefits package, tailored to attract top talent
• Remote Work Environment - Our team is remote, offering full flexibility to work from home
• Autonomy & Ownership - You’ll have the freedom to run your own systems and make real impact
• Time Off - 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
• Parental Leave - Generous paid parental leave for growing families
• Health Benefits - 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
• 401(k) - Company-sponsored plan with a 2% match through Guideline (elective participation)
• $200 Annual Superpower Membership
• Growth & Development - We invest in your professional development with ongoing learning opportunities