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AI Summary
About the Job
Mars Health is a fast-growing men’s health brand operating across DTC, Amazon, and retail, with a clear path to scale. Paid search is a core acquisition channel and a key driver of high-intent customer growth.
As our Paid Search / SEM Manager, you will own the strategy and execution of our Google Ads and YouTube Ads channels. You will be responsible for the day-to-day performance of the account while building a structured testing roadmap that drives continuous improvement. This role has direct ownership over CPA, volume, and revenue, and will work closely with Growth, Creative, and Analytics to ensure the channel is operating efficiently and scaling effectively.
\nWhat You’ll Do
- Own the day-to-day health and performance of Google Ads and YouTube Ads, ensuring budget is deployed effectively to hit CPA and volume targets
- Translate business goals into campaign strategy across keywords, bidding, and audience segmentation
- Build and execute a structured testing roadmap across ad copy, landing pages, and bidding strategies
- Analyze full-funnel performance to identify trends, diagnose performance issues, and uncover opportunities for scale
- Partner with Growth and Creative teams to improve conversion rates and overall funnel efficiency
- Optimize conversion tracking and signal quality to support accurate attribution and performance-based bidding
- Maintain a strong understanding of changes in the search and paid media landscape, including AI-driven shifts
Must-Have Requirements
- 3 to 5+ years of hands-on Google Ads experience with a track record of improving performance
- Proven ability to manage and scale paid search channels against CPA and ROAS targets
- Strong analytical skills with the ability to translate data into clear, actionable insights
- Advanced proficiency in Excel or Google Sheets
- Experience with analytics tools such as GA4, Northbeam, or similar
- Comfortable operating independently and owning channel performance end-to-end
Life at Mars Men
- Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
- Remote Work Environment – Our team is remote, offering full flexibility to work from home
- Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
- Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
- Parental Leave – Generous paid parental leave for growing families
- Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
- 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
- $200 Annual Superpower Membership
- Growth & Development – We invest in your professional development with ongoing learning opportunities
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