Paid Media Specialist

Paid Media Specialist - Fully Remote

Overview

We are seeking a highly motivated and hands-on Paid Media Specialist to build and lead a performance-driven paid media strategy from the ground up. This role is ideal for someone who thrives in a highly operational environment and enjoys owning the full campaign lifecycle—from strategy and execution to optimization and reporting.

You will collaborate cross-functionally and work directly with business partners to drive measurable growth through paid media channels. If you are passionate about testing, data-driven decision-making, and scaling performance, this role offers an exciting opportunity to make a significant impact.

Key Responsibilities

Paid Media Strategy and Execution

Develop and manage paid media strategies across search, social, and display channels

Own end-to-end campaign execution including planning, setup, launch, optimization, and reporting

Manage budgets effectively to maximize ROI and achieve performance goals

Build scalable processes and best practices for campaign management

Campaign Optimization and Testing

Design and execute A/B tests across creative, targeting, bidding strategies, and landing pages

Analyze test results to identify insights and inform future strategies

Create and maintain playbooks and case studies based on performance learnings

Utilize AI tools to enhance creative development, testing speed, and performance analysis

Stakeholder Collaboration

Partner with cross-functional teams to align campaigns with broader business objectives

Translate business goals into actionable paid media plans

Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders

Analytics and Reporting

Track, analyze, and report on campaign performance across the full funnel

Develop insights on acquisition, conversion, and retention metrics

Work with analytics teams on attribution modeling and incrementality testing

Use data to validate performance and guide scaling decisions

Agency and Vendor Collaboration

Collaborate with external partners and vendors to support campaign execution and performance

Establish workflows and maintain accountability across partnerships

Qualifications

6+ years of hands-on experience managing paid media campaigns

Deep expertise in platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and other digital channels

Proven track record of building, launching, and optimizing campaigns from start to finish

Strong analytical skills with experience in performance measurement and attribution

Excellent communication skills and ability to manage multiple stakeholders

Experience working in fast-paced, results-driven environments

Preferred Qualifications

Experience in an agency environment or managing agency relationships

Familiarity with mobile attribution and tracking platforms such as AppsFlyer or Adjust

Experience with tag management systems and conversion tracking setup

Experience in marketing digital products, subscription services, or marketplace platforms

Experience working with local or small business marketing strategies

Work Environment

Fully remote position

Collaborative and fast-paced team environment

Opportunity to build processes and influence strategy from the ground up

Why Join

High-impact role with ownership over strategy and execution

Opportunity to innovate and test new ideas

Work with a collaborative and growth-focused team

Exposure to modern tools and technologies, including AI-driven workflows

This is a Contract position based out of San Francisco, CA.

The pay range for this position is $59.00 - $61.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

This is a fully remote position.

This position is anticipated to close on Jun 22, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.