Paid Media Implementation Specialist

Paid Media Implementation Specialist

Remote | Full-Time | Salary Up to $60,000 Annually

Join the HigherVisibility Team!

Are you a detail-oriented digital marketing professional who enjoys bringing campaigns to life, keeping things organized, and making sure every detail is just right? Do you thrive in a collaborative environment where your contributions matter, your expertise is valued, and your success is celebrated?

If so, we'd love to meet you!

HigherVisibility, a nationally recognized and award-winning digital marketing agency headquartered in Memphis, TN, is looking for a talented Paid Media Implementation Specialist to join our remote-first team.

At HigherVisibility, we believe our people are the heart of our success. We've built a people-first culture rooted in collaboration, accountability, professional growth, and a genuine commitment to doing great work. We take our clients' success seriously, but we also believe in supporting one another, celebrating accomplishments, and enjoying the journey along the way.

We're looking for someone who takes pride in their work, enjoys solving problems, and brings a positive, proactive approach to supporting successful digital advertising campaigns.

About the Role

As a Paid Media Implementation Specialist, you'll play an important role in the day-to-day execution, maintenance, and quality assurance of paid advertising campaigns across Google Ads and Meta.

You'll support the implementation and ongoing maintenance of paid media campaigns for assigned client accounts, helping ensure campaigns are launched accurately, maintained efficiently, and aligned with established requirements and processes.

You'll work closely with our Paid Media team to implement approved campaign strategies, monitor account activity, troubleshoot routine issues, and maintain accurate documentation across multiple accounts.

This is a hands-on, execution-focused position that's ideal for someone who enjoys working behind the scenes to keep campaigns running smoothly, values accuracy and consistency, and thrives in a structured yet collaborative environment.

What You'll Do

• Build, launch, and update Google Ads and Meta advertising campaigns using approved templates, creative assets, targeting parameters, budgets, and promotional schedules.
• Perform routine campaign maintenance, including approved geographic and budget adjustments, creative updates, URL corrections, and campaign pauses or restarts.
• Conduct thorough pre-launch quality assurance checks to ensure client information, campaign settings, tracking links, and lead forms meet approved requirements.
• Monitor lead delivery through established tracking and integration workflows, document findings, and escalate issues requiring additional technical or specialist support.
• Monitor assigned account alerts and recently launched campaigns, troubleshooting and resolving straightforward delivery issues, including payment method updates and advertiser verification requirements, following documented procedures.
• Support account readiness by reviewing access permissions, verification status, and billing-related issues, coordinating next steps with appropriate team members.
• Maintain accurate CRM records, project trackers, campaign documentation, and implementation notes.
• Contribute to improving repeatable processes, checklists, and workflows that help our team work efficiently and consistently.

Job Requirements & Desired Skills

• Approximately 2–4 years of relevant experience in paid media execution, digital marketing operations, or a comparable campaign implementation role.
• Hands-on experience building, launching, or maintaining campaigns in Google Ads and Meta Ads Manager.
• Working knowledge of campaign settings, geographic targeting, budgets, lead forms, and basic conversion tracking.
• Strong attention to detail, organizational skills, and a commitment to accuracy and quality.
• Ability to manage multiple requests, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
• Clear, professional communication skills and dependable follow-through.
• Strong problem-solving abilities and sound judgment when determining whether to troubleshoot independently or escalate an issue.
• Comfort working with spreadsheets, CRM systems, project-management platforms, and other marketing technology tools.
• Ability to quickly learn new systems, follow established processes, and adapt to evolving client and campaign needs.
• Self-motivated, accountable, and comfortable working independently in a remote environment.
• A positive, team-oriented attitude and a genuine willingness to collaborate, contribute, and support shared goals.

Above all, we're looking for someone who combines hands-on paid media experience with exceptional attention to detail, a strong sense of ownership, and a genuine desire to contribute to a successful, supportive team.

Compensation & Benefits

At HigherVisibility, we believe great people deserve to feel valued, supported, and rewarded for their contributions.

• Competitive Salary: Up to $60,000 annually, based on experience
• Remote-First Workplace: Enjoy the flexibility of working remotely while staying connected to a collaborative, supportive team
• Company-Provided Technology: The tools and equipment you need to succeed
• Medical, Dental & Vision Insurance
• 401(k) Matching
• Life Insurance
• Generous Paid Time Off & Holidays: Because work-life balance matters

About HigherVisibility

HigherVisibility is an award-winning digital marketing agency recognized for delivering exceptional results, innovative strategies, and outstanding client service.

Headquartered in Memphis, TN, we've built a nationally recognized agency that partners with businesses across a wide range of industries to help them grow, compete, and succeed online.

Our comprehensive digital marketing services include Search Engine Optimization (SEO), Paid Search (PPC), Social Media Marketing, and Website Design and Development.

But what truly sets HigherVisibility apart is our people.

We're proud of the talented, passionate professionals who make up our team and the people-first culture we've created together. We believe in empowering employees, encouraging fresh ideas, recognizing achievements, and fostering an environment where individuals can do their best work while feeling genuinely supported.

If you're ready to bring your paid media expertise to an established, forward-thinking digital marketing agency where your contributions matter, your attention to detail makes a difference, and you're part of something special, we'd love to hear from you!